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MINISO Opens New Paris Flagship on Champs-Elysées, Breaking Sales Record and Marking Major Step in Global Expansion Strategy

PR Newswire ·  Jun 26 08:54

PARIS, June 26, 2024 /PRNewswire/ -- MINISO, the global lifestyle brand known for its fun, affordable, design-led products, celebrated the grand opening of its brand-new flagship store in Paris on Saturday, June 22nd. The prime location, situated at 104 Avenue des Champs-Elysées, places MINISO right in the heart of the city's most iconic shopping district, nestled among the world's most famous luxury brands and just steps away from the Arc de Triomphe. The grand opening created a buzz in the city, and the store even achieved a new MINISO record for single-day sales outside of mainland China.

MINISO in Paris
The new MINISO Champs-Elysées brings an eye-catching design to the famous avenue
The new flagship features IP collections such as Sanrio, Disney and Barbie
The grand opening drew large crowds as the store broke MINISO's overseas single-day sales record
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