RWS Global & CAMP Team Up to Bring Immersive Shows to More Families Worldwide
RWS Global & CAMP Team Up to Bring Immersive Shows to More Families Worldwide
CAMP's IP-driven experiences for BBC's Bluey, Disney's Encanto and The Little Mermaid, Universal's Trolls and more will be powered by live entertainment leader RWS Global
CAMP“CAMP”，BBC的《Bluey》、迪士尼的《Encanto》和《小美人鱼》，环球影业的《Trolls》等娱乐活动将由领先的实景娱乐公司RWS Global提供支援。CAMP目前经营在亚特兰大、波士顿、芝加哥、达拉斯、洛杉矶、纽约和华盛顿等七个地点。未来，CAMP将在其标志性魔法门背后开设两个新地点，分别位于费城King of Prussia Mall和休斯顿The Galleria，这两个地点也由RWS Global提供支援。“通过与RWS Global的长期独家合作伙伴关系，我们可以利用RWS Global的制作服务，为我们赋能，以放大我们专注于传递定义CAMP品牌魔力的活动。”说到CAMP CEO的Jenica Myszkowski。“我们非常高兴与RWS Global合作，真正改变我们业务的戏剧侧面，为CAMP的规模发展做好准备。”RWS Global将成为CAMP巡演像BBC的《Bluey》x CAMP、迪士尼的《Encanto》x CAMP和环球的《Trolls》x CAMP的独家合作伙伴，以及CAMP新的知识产权展开的合作方，以此推动CAMP扩张。RWS Global将与CAMP合作，通过全面的演出经营和零售服务能力，包括领导定制的CAMP商品产品开发，来继续提供沉浸式体验。
NEW YORK, June 27, 2024 /PRNewswire/ -- RWS Global, the world leader in live moments, today announced a long-term, exclusive partnership with CAMP, The Family Experience Company, the destination for young families that inspires and engages kids and grown-ups through its unique combination of play, product and performance. RWS Global, an icon in the creation of and full-scale operation of live entertainment, events, sports, exhibits, brand hospitality and attractions, will bring decades of experience to CAMP's intellectual property (IP) driven show model.
2024年6月27日，世界领先的实景娱乐公司RWS Global宣布与家庭体验公司CAMP建立长期独家合作伙伴关系。该RWS Global总部位于纽约、伦敦、辛辛那提和悉尼，其专门的RWS工作室位于纽约市和英国，为针对其广泛的人才和客户基础提供服务。RWS Global服务的主要品牌和公司包括剧院、游轮、体育场、现场场地、公园、度假村等。RWS Global的设计师、创作者、制片人和愿景人才团队提供无与伦比的规模，每天制作超过一百万个现场体验，并在全球雇佣超过8000名员工。
RWS Global will power CAMP's expansion as their exclusive partner for touring current shows such as BBC's Bluey x CAMP, Disney's Encanto x CAMP, and Universal's Trolls x CAMP as well as new IP show development as CAMP reaches more families across the country. RWS Global will collaborate with CAMP to continue delivering immersive experiences through their full-scale show operation and retail services capabilities including leading the development of bespoke, CAMP merchandise products.
RWS Global将推动CAMP扩张，成为其巡演和现有展演活动——如BBC的《Bluey》x CAMP、迪士尼的《Encanto》x CAMP和环球的《Trolls》x CAMP——的独家合作伙伴，同时还将与CAMP合作开发新的知识产权展演。
"We are so excited to partner with the CAMP team, who shares our passion for creating unforgettable family experiences," said Ryan Stana, Founder, Chairman and CEO of RWS Global. "When we combine our unparalleled expertise in live event planning, casting and attractions with CAMP's brand equity and engaged audience, we believe there is an opportunity for significant growth across the family entertainment sector."
“我们很高兴与CAMP团队合作，他们与我们一样充满热情地创造难忘的家庭体验，”RWS Global的创始人、主席兼首席执行官Ryan Stana说，“当我们将我们在现场活动策划、演员筛选和景点方面的无与伦比的专业知识与CAMP的品牌权益和忠诚的受众结合起来时，我们相信家庭娱乐领域有巨大的增长机会。”
CAMP currently operates seven locations with rotating experiences in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Washington, D.C. CAMP will soon open two new locations with immersive shows behind its signature Magic Door; in Philadelphia at King of Prussia Mall and at The Galleria in Houston, both of which will be powered by RWS Global.
CAMP目前在亚特兰大、波士顿、芝加哥、达拉斯、洛杉矶、纽约和华盛顿等地点运营七个场馆。CAMP即将在费城King of Prussia Mall和休斯顿The Galleria开设两个新场馆，这两个场馆将由RWS Global提供支援。
"Through this strategic partnership, we're unlocking the potential for exponential growth by leveraging RWS Global's production services, empowering us to amplify our focus on delivering what defines CAMP's brand magic."" said Jenica Myszkowski, CAMP's CEO. "We are thrilled to partner with RWS Global to truly transform the theatrical side of our business and prepare CAMP for scale."
“通过这种战略合作伙伴关系，我们正在利用RWS Global的制作服务潜力，赋予我们放大我们专注于传递定义CAMP品牌魔力的活动的力量。”CAMP的首席执行官Jenica Myszkowski说。“我们非常高兴与RWS Global合作，真正改变我们业务的戏剧侧面，为CAMP的规模发展做好准备。”
The RWS Global collaboration follows CAMP's recently announced strategic partnership with real estate investment trust Simon and is another major milestone in CAMP's history. "These two partnerships are transformational for CAMP as the company plans to significantly expand its store base across the country in the next few years," said David Abrams, Managing Partner of Velocity Capital Management, speaking on behalf of the investor group. "I am thrilled that RWS Global will be part of the CAMP family and will become an invaluable partner undoubtedly enabling CAMP to continue innovating for its Intellectual Property partners and expand its leadership position in live experiential retail."
RWS Global的合作是CAMP历史上的又一个重要进展。CAMP最近宣布与房地产投资信托公司Simon建立了战略合作伙伴关系。同对投资者团队的代表David Abrams表示：“这两个合作关系对于CAMP来说具有转型性意义，因为该公司计划在未来几年内显着扩大其在全国的门店数量。”“我非常高兴RWS Global将成为CAMP家庭的一部分，并成为不可思议的伙伴，无疑是使CAMP继续为其知识产权合作伙伴创新并扩大其在现场体验式零售领域的领导地位的不可或缺的伙伴。”
Ryan Stana, founder, chairman, and CEO of RWS Global will also serve on the CAMP advisory board and provide valuable guidance bringing experiences and shows to life. United by a common vision for enriching experiences and a shared commitment to 'retailtainment', the collaboration between RWS Global and CAMP promises to ignite joy and create unforgettable memories for families everywhere. A link to digital assets can be found here.
RWS Global创始人、主席兼首席执行官Ryan Stana还将在CAMP顾问委员会上提供有价值的指导，推动体验和演出的生产。RWS Global和CAMP的合作得以实现，是因为双方都有着“零售娱乐”共同愿景和承诺，为家庭带来快乐和难忘的回忆。
About RWS Global
As the world's largest producer of groundbreaking live entertainment, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.
作为全球最大的前沿实景娱乐生产商，RWS Global创造有意义的联系和定制体验，从戏剧制作到活动、多媒体等等。2024年，该娱乐业领导者扩展了其能力，涉足实景体育赛事领域，引入了RWS Global Sports。
RWS Global总部位于纽约，伦敦，辛辛那提和悉尼，拥有专门的RWS 工作室在纽约，英国，为其广泛的人才和客户基地提供服务，服务的主要品牌和公司包括苹果，Azamara，可口可乐公司，公共游戏，Crayola，欧罗巴-公园，法拉利世界（阿布扎比），原始X制作的朋友体验，Hard Rock Resorts，好时娱乐和度假村，荷兰美洲航空，Iberostar Hotels & Resorts，国际板球理事会，不屈运动会，狮门，MSC邮轮，Roompot，橄榄球世界杯，六旗，太空中心休斯顿，TUI集团，张纯如，华纳兄弟。迪士尼百老汇的狮子王，芝加哥音乐剧，以及以萝卜芝士和其他为特色的音乐会。欲了解更多信息，请访问rwsglobal.com。
Headquartered in New York, London, Cincinnati and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global's team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.
关于CAMP，官网概述：“CAMP是一个有趣，有趣的终点，可通过其独特的游戏、产品和演出的结合来激励和吸引儿童和成年人。我们的场馆/体验策略使得CAMP成为在美国城市中心地区收获回报的目的地之一，在这里我们 控制我们的产业/ differently。CAMP的愿景是通过音乐、艺术、舞蹈、绘画、迷宫、探险和手工艺等创造性活动，激发儿童和家庭的好奇心和想象力。我们为这个新的门类的体验提供额外的服务和零售，扩大了我们的能力，使MAGIC近在咫尺。”
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney's The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
关于RWS Global，官网概述：“作为全球最大的前沿实景娱乐生产商，我们创建了有意义的联系和定制体验，从戏剧制作到事件、多媒体等等。我们于2024年进一步发展了我们的富有创造力的实景体育赛事，主要服务于大型品牌和公司、剧院、游轮、体育场、现场场地、公园、度假村等等。我们从创建者、创作者、制作人、愿景人才，提供无与伦比的规模，每天制作超过一百万个现场体验，并在全球雇佣超过8000名员工。”
About CAMP
CAMP is the destination for young families. Since 2018, CAMP (The Store with The Magic Door) has created extraordinary immersive retail experiences like Bluey x CAMP, Encanto x CAMP, and Trolls x CAMP, inspiring and engaging families through its unique combination of play, product, and performance. CAMP operates seven retail locations in Atlanta, California, Chicago, Massachusetts, New York, Texas, and Washington, D.C. For more information, visit camp.com or follow along @campstores.
关于CAMP，官网概述：“CAMP是一个有趣，有趣的终点，可通过其独特的游戏、产品和演出的结合来激励和吸引儿童和成年人。我们的场馆/体验策略使得CAMP成为在美国城市中心地区收获回报的目的地之一，在这里我们 控制我们的产业/ differently。CAMP的愿景是通过音乐、艺术、舞蹈、绘画、迷宫、探险和手工艺等创造性活动，激发儿童和家庭的好奇心和想象力。我们为这个新的门类的体验提供额外的服务和零售，扩大了我们的能力，使MAGIC近在咫尺。”
关于CAMP，官网概述：“CAMP是一个有趣，有趣的终点，可通过其独特的游戏、产品和演出的结合来激励和吸引儿童和成年人。我们的场馆/体验策略使得CAMP成为在美国城市中心地区收获回报的目的地之一，在这里我们 控制我们的产业/ differently。CAMP的愿景是通过音乐、艺术、舞蹈、绘画、迷宫、探险和手工艺等创造性活动，激发儿童和家庭的好奇心和想象力。我们为这个新的门类的体验提供额外的服务和零售，扩大了我们的能力，使MAGIC近在咫尺。”号CAMP（魔法之门商店）是年轻家庭的理想去处。自2018年以来，CAMP一直在创造非凡的沉浸式零售体验，如蓝宝石x CAMP，恩坎托x CAMP和巨齿鱼x CAMP等，通过独特的游戏、产品和表演的组合激发并吸引家庭。CAMP在亚特兰大、加利福尼亚州、芝加哥、马萨诸塞州、纽约、德克萨斯州和华盛顿特区拥有七个零售店。欲获得更多信息，请访问camp.com或关注@campstores。
SOURCE RWS Global
RWS Global应该翻译为全球货币。