Tractor Supply Company Shifts Focus, Retires DEI Goals Amid Backlash, Emphasizes Rural America Priorities
Tractor Supply Company Shifts Focus, Retires DEI Goals Amid Backlash, Emphasizes Rural America Priorities
Tractor Supply Company (NASDAQ:TSCO) eliminated DEI roles and retired its current DEI (Diversity, Equity, and Inclusion) goals while ensuring a respectful environment.
拖拉机供应公司（NASDAQ:TSCO）取消了DEI角色并退役了当前的DEI（多样性、公正、包容）目标，同时确保了一个尊重的环境。
The company also withdrew its carbon emission goals to focus on land and water conservation efforts, the company said in a statement.
该公司在一份声明中表示，还撤回了其碳排放目标，将专注于土地和水的保护工作。
"We have heard from customers that we have disappointed them. We have taken this feedback to heart," the company said in the statement.
“我们听到了客户对我们的失望。我们认真对待这些反馈，”该公司在声明中说。
Tractor Supply is also planning to further focus on rural American priorities, including ag education, animal welfare, veteran causes, and being a good neighbor, and stop sponsoring nonbusiness activities like pride festivals and voting campaigns.
拖拉机供应公司还计划进一步关注农村美国的优先事项，包括农业教育、动物福利、退伍军人事务以及做一个好邻居，并停止赞助像骄傲节和投票活动这样的非商业活动。
The decisions, following weeks of social media criticism from a prominent conservative political commentator, mark one of the most significant pullbacks by a corporation from progressive initiatives, The Wall Street Journal reported. This is because many companies are reassessing their support for various causes.
《华尔街日报》报道，这些决定是在备受瞩目的保守派政治评论员的社交媒体批评数周后做出的，这标志着企业从前进性倡议中的最重要的撤退之一。这是因为许多公司正在重新评估对各种事业的支持。
Tractor Supply's customer base primarily consists of individuals from rural areas who are predominantly male.
拖拉机供应公司的客户主要是来自农村地区的男性。
This demographic differs from the general customer base of big-box retailers like Walmart Inc. (NYSE:WMT) and Target Corporation (NYSE:TGT), the report read.
该报告称，这一人口特征与沃尔玛公司（NYSE:WMT）和塔吉特公司（NYSE:TGT）等大型零售商的普遍客户群不同。
Many of Tractor Supply's customers reside in regions that typically support conservative political candidates.
拖拉机供应公司的许多客户居住在通常支持保守派政治候选人的地区。
Earlier this month, Tractor Supply faced a surge in complaints from conservative activists regarding its DEI efforts, initially on X and subsequently on other social-media platforms.
本月早些时候，拖拉机供应公司在X上面临了来自保守派活动人士关于其DEI努力的投诉激增，随后在其他社交媒体平台上也面临了类似情况。
According to Benzinga Pro, TSCO stock has lost over 5% in the past month.
据Benzinga Pro报道，TSCO股票在过去一个月内已经跌了5%以上。
Some critics threatened to boycott the brand, employing tactics aimed at pressuring companies to respond. This campaign was spearheaded by conservative political commentator and filmmaker Robby Starbuck, who urged his followers to patronize alternative businesses.
一些批评者威胁要抵制拖拉机供应公司，采用旨在迫使企业作出反应的策略。这场运动是由保守派政治评论员和电影制片人Robby Starbuck发起的，他敦促他的追随者去支持替代企业。
"Your trust and confidence in us are of the utmost importance, and we don't take that lightly," Tractor Supply said.
“您对我们的信任和信心至关重要，我们不会轻易对待。”拖拉机供应公司表示。
Investors can gain exposure to the stock via Invesco Building & Construction ETF (NYSE:PKB) and VictoryShares Nasdaq Next 50 ETF (NASDAQ:QQQN).
投资者可以通过景顺建筑和建筑材料ETF（NYSE:PKB）和VictoryShares纳斯达克下一个50ETF（NASDAQ:QQQN）获得该股的曝光度。
Price Action: TSCO shares are trading higher by 0.54% to $269 premarket at last check Friday.
价格走势：根据最近的检查，TSCO股票正在进行盘前交易，涨幅为0.54%，至269美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明本内容部分由人工智能工具生成，并经Benzinga编辑审核和发布。
Photo via Wikimedia Commons
照片通过Wikimedia Commons