Why Nike Shares Are Falling 19% Today
Why Nike Shares Are Falling 19% Today
$Nike (NKE.US)$ shares are trading lower following fourth-quarter earnings and soft guidance for fiscal year 2025.
$耐克 (NKE.US)$由於第四季度收益和2025財年的軟指引，這些股票正在下跌交易。
During a quarterly earnings conference call, Nike's CFO, Matthew Friend, announced a revised outlook for fiscal 2025, anticipating a mid-single-digit decline in reported revenue, a significant shift from earlier expectations of growth.
在季度業績會議上，耐克首席財務官馬修·弗蘭德宣佈了修訂後的2025財年展望，預計報告營業收入將下降中高個位數，這是與早期的增長預期相比的重大轉變。
Nike anticipates a high single-digit decline in sales for the first half of the year, a notable revision from their earlier forecast of a low single-digit decrease.
耐克預計上半年銷售額將下降高個位數，這相對於他們早期預計的低個位數下降有明顯改善。
For the first quarter, Nike projects revenue to be down approximately 10%. This reflects more aggressive actions in managing classic footwear franchises, continuing challenges on Nike Digital, muted wholesale order books, a softer outlook in Greater China, and a number of quarter-specific timing factors.
對於第一季度，耐克預計營業收入將下降約10%。這反映出管理經典鞋類特許經營權方面的更積極行動，Nike Digital上的持續挑戰，緩和的大中華前景，以及一些季度具體的時間因素。
The company cautioned that foreign exchange headwinds will now have a one-point translational impact on revenue in the year.
該公司警告稱，匯率期貨現在將對年營收產生1個百分點的翻譯影響。
"We are advancing our timelines to tighten total supply of certain classic footwear franchises at different paces across different channels around the world," said the CFO. "In particular, we are aggressively adjusting our forward-looking plans for these franchises on Nike Digital, where they have their highest share of business. All told, we expect these actions to create several points of short-term headwinds on revenue in fiscal 2025."
首席財務官表示:"我們正在推進時間表，加快全球不同渠道的某些經典鞋類特許經營權的總供應量收緊。特別是，在Nike Digital上，這些特許經營權的佔比最高。總的來說，我們預計這些行動將在2025財年對營收產生幾點短期負面影響。"
The firm expects gross margin expansion in fiscal year 2025 of 10 to 30 basis points on a reported basis.
該公司預計2025財年報告基礎上的毛利率將擴張10至30個基礎點。
This reflects benefits from strategic pricing actions and lower product input costs, partially offset by supply chain deleverage, channel mix shifts, and net foreign exchange impact.
這反映了戰略定價行動和較低的產品投入成本帶來的好處，部分抵消了供應鏈去槓桿化、渠道混合移位和淨匯率影響。
Nike's fourth-quarter revenue was $12.6 billion, a 2% decline year-over-year, failing to meet the Street's consensus estimate of $12.91 billion, according to data from Benzinga Pro.
根據財經信息網站Benzinga Pro的數據，耐克第四季度的營收爲126億美元，同比下降2%，未能達到華爾街的共識預期129.1億美元。
Following the earnings report, Stifel analyst Jim Duffy downgraded Nike from Buy to Hold and lowered the price target from $117 to $88. Morgan Stanley analyst Alex Straton also downgraded Nike from Overweight to Equal-Weight, reducing the price target from $114 to $79.
在業績報告出來後，Stifel分析師Jim Duffy將耐克的評級從買入下調至持有，並將目標價從117美元降至88美元。摩根士丹利分析師Alex Straton也將耐克的評級從增持下調至持平，並將目標價從114美元降至79美元。
Price Action: NKE shares are trading lower by 14.8% to $80.20 premarket at last check Friday.
股價表現:截至上週五，NKE的股價正在盤前交易中下跌14.8％，至80.20美元。