Qualcomm Becomes Manchester United's Front-of-Shirt Sponsor - What's Going On?
Qualcomm Becomes Manchester United's Front-of-Shirt Sponsor - What's Going On?
Qualcomm Inc (NASDAQ:QCOM) has signed a new sponsorship deal to become the front-of-shirt sponsor for Manchester United Ltd (NYSE:MANU) Football Club.
高通公司（纳斯达克代码：QCOM）签署了一项新的赞助协议，成为曼联足球俱乐部（纽交所代码：MANU）的球衣赞助商。
The company aims to increase awareness of its Snapdragon brand as it expands into personal computing.
该公司旨在扩大其Snapdragon品牌，在进入个人计算领域方面提高知名度。
The California-based chipmaker is leveraging its new partnership with one of the most recognized clubs in the world's most popular sport.
这家总部位于加利福尼亚的芯片制造商正在利用其与世界上最受欢迎的运动之一的最受认可的俱乐部之一的新伙伴关系。
One home game for the U.K. Premier League team provides Snapdragon with exposure comparable to a Super Bowl ad, Bloomberg reports.
彭博社报道称，英超球队的一场主场比赛为Snapdragon提供了与超级碗广告相当的曝光。
Snapdragon, known for its association with smartphone processors, is now poised to play a more prominent role as Qualcomm intensifies efforts to penetrate the PC industry.
Snapdragon以其与智能手机处理器的关联而闻名，现在作为高通公司进一步加强在个人计算领域的渗透力的一部分，即将扮演更重要的角色。
This endeavor positions Qualcomm against Intel Corp's (NASDAQ:INTC) long-standing 'Intel Inside' marketing campaign.
这一努力将高通公司置于英特尔公司（纳斯达克代码：INTC）长期的“英特尔内部”营销活动的竞争之中。
While neither Qualcomm nor Manchester United disclosed the sponsorship deal's value, Bloomberg reported last year that it is worth over $76 million (60 million Pounds) annually.
虽然高通公司和曼联并没有披露赞助协议的价值，但彭博社去年报道称其每年价值超过7600万美元（6000万英镑）。
This figure surpasses the roughly 47 million Pounds paid by the previous sponsor, German software company TeamViewer SE.
这一数字超过了前一位赞助商德国软件公司TeamViewer SE支付的近4700万英镑。
The three-year agreement, with an option for two additional years, allows the football club to utilize Qualcomm's technology to enhance fan experiences. The club boasts over 1 billion followers worldwide.
这项为期三年的协议（可选择延长两年），允许足球俱乐部利用高通公司的技术来增强球迷的体验。该俱乐部在全球拥有超过10亿的粉丝。