GMO Research & AI <3695> announced on the 26th that it will start offering 'No. 1 Verification Research'', which guarantees the appropriateness of No. 1 acquisition, by performing an investigation based on appropriate processes and conducting an examination and certification by the Japan Marketing Research Association (hereinafter referred to as JMRA) from July 1, 2024. In “No. 1 Verification Research” offered as a service that complies with laws and regulations and ensures transparency and reliability, it verifies (investigates) evidence necessary for expressing “Satisfaction No. 1”, “Repeat rate No. 1”, “Recognition rate No. 1”, etc. for marketing purposes from a neutral position. By conducting No. 1 verification based on appropriate processes, it supports preventing consumers' misunderstandings and avoiding legal risks for companies, contributes to improving service and product value and gaining consumer trust.
Providing ''No. 1 Verification Research'' which guarantees the appropriateness of No. 1 acquisition as a service that complies with laws and regulations and ensures transparency and reliability, it verifies (investigates) evidence necessary for expressing ''Satisfaction No. 1'', ''Repeat rate No. 1'', ''Recognition rate No. 1'', etc. for marketing purposes from a neutral position. Verified through appropriate processes, No. 1 Verification Research supports preventing consumers' misunderstandings and avoiding legal risks for companies, and contributes to improving service and product value as well as gaining consumer trust.
The survey result can be displayed on product packaging or website, and the survey data is certified and approved by the JMRA to guarantee the appropriateness of No. 1 acquisition. In addition, a QR code certificate will be issued to enable consumers to confirm the data.