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【港股通】快手(01024)618大促收官：泛货架GMV同比增长75%

Kuaishou (01024) ended its June 18th Shopping Festival for Hong Kong-listed shares with a Year-on-Year increase of 75% in GMV of general merchandise.

金吾財訊 ·  Jul 1 22:28

Jingu Finance News | Kuaishou (01024) e-commerce recently released the 618 closing battle report. According to the data, during the full promotion cycle from May 20th to June 30th, the number of active merchants on the platform increased by 25% YoY, and the number of new active small and medium-sized merchants increased by 47% YoY. The GMV of small and medium-sized merchants increased by 31% YoY, and the number of active product categories increased by 39% YoY. In terms of business areas, general-purpose shelves and short videos have become new growth points for Kuaishou's e-commerce operations. During the promotion period, GMV of general-purpose shelves increased by 75% YoY, and the number of buyers increased by 59%. GMV of searches grew by 110% YoY, and the number of buyers grew by 63%. GMV of short video trailers increased by 69% YoY.

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