The Zhitong Finance App learned that recently, Mintegral, a programmatic advertising platform under Huiliang Technology (01860), has further upgraded its intelligent marketing system based on machine learning and launched a Target CPE function that optimizes marketing for events (engagements). According to information, this function has helped world-renowned developers such as Maple Leaf Interactive, SuitU, TOPONE, Gamehaus, and Mytona to achieve stable expansion of target users on the basis of reasonable cost control.

According to Mintegral, Target CPE, the full name of Target Cost Per Engagement, is an advertising strategy product that optimizes event costs. The product allows advertisers to optimize based on the cost of the first paid event on Day 0 or Day 7, and achieve dual optimization of cost control and advertising effectiveness through the OCPI (Optimized Cost Per Install) billing model.

Under the OCPI billing method, Mintegral will dynamically adjust the installation unit price based on the user's paid value information to achieve the event cost target set by the advertiser. This intelligent marketing strategy not only improves user acquisition efficiency, but also ensures that advertisers can obtain high-quality user groups at a reasonable cost.

In actual application, after using the Target-CPE function, the cost and user payment rate showed stability, while the overall consumption level increased significantly, proving the dual advantages of Target CPE in cost control and business growth.

In addition to this, some developers also said that the feature had more than expected results. Nan Yapeng, VP of Maple Leaf Interactive, said, “Mintegral is our ideal partner in our user growth strategy. Using its advanced target-CPE model, we can accurately obtain high-quality user groups with strong willingness to pay and better in-app performance, thus helping both our products achieve a 20% increase in customer acquisition ROI. At the same time, Mintegral's professional team's rich overseas experience can quickly understand market trends, adjust optimization strategies in a timely manner, and ensure the achievement of our global growth goals with efficient and thoughtful service.”

According to the annual report data, with the help of AI and machine learning technology, Huiliang Technology is continuously strengthening the algorithm capabilities of advertising platforms and innovating advertising strategies. Following the Target ROAS function, which is based on the return on advertising expenditure, the introduction of the Target-CPE function further confirms the viability and market adaptability of the ROI-oriented purchasing model, and also marks a positive transformation of the advertising industry towards intelligence and efficiency.

Zikai, the chief product official of Huiliang Technology, said, “Mintegral's intelligent marketing system aims to help advertisers reach target users more accurately and maximize cost efficiency. The launch of the Target-CPE feature is based on a deep understanding of advertisers' needs and is also the result of technological innovation. We look forward to working with more partners to explore new growth points for the mobile business.”