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いい生活 Research Memo(4):不動産事業向けに、SaaSのサブスクリプションとソリューションを提供(2)

Good Life Research Memo (4): Providing SaaS subscriptions and solutions for the A-REIT ETF business (2).

Fisco Japan ·  Jul 2 01:34

Business Content J-Stream <4308> widely develops video solution business for enterprises, providing various software, networks, and know-how for delivering videos on the Internet. The main services are the video sharing and delivery platform "J-Stream Equipmedia", which is equipped with all the necessary functions for video distribution, and the CDN※ service "J-Stream CDNext", which can handle large amounts of access. Both services are developed and built by the company, and can deliver large volumes of videos quickly and stably regardless of device or environment. The company also provides a "live streaming service" that is said to be difficult for general companies, and has received high praise from the medical and entertainment industries, among others. They also produce content such as videos, and develop and operate systems for creating and delivering content on the Web.

2. Characteristics and strengths of the business model.

There are five main strengths of Ii Seikatsu <3796>. One is the development of vertical market-specific SaaS (Vertical SaaS) that specializes in specific industries. This approach enables the provision of products that deeply meet industry-specific needs. The second is the "SaaS-only" strategy, which enables the company to focus on cloud-based services and provide efficient service to customers. The third is the adoption of a multi-product strategy, which allows the company to provide a wide range of necessary systems in-house. The fourth is the focusing on rental management companies to provide services that are specialized to their segment needs. Various services are integrated into one SaaS platform, enabling seamless collaboration. The fifth is that the company's self-developed products are supported by engineers and sales teams well-versed in the real estate industry. This deepens understanding of actual industry problems and enables the proposal of appropriate solutions to customers. It is considered a significant differentiating factor from other industry players such as Nihon Information Create <4054>, GA Technologies <3491>, and SRE Holdings <2980> that develop real estate tech.

In the traditional real estate industry system, individual web advertising media and systems were used independently, and information cooperation was manual. Tenants' vacancies, in particular, required individual confirmation to management companies, leading to time-consuming and difficult-to-guarantee accurate information. In contrast, the company's cloud-based service is fully linked with the rental management system, updating property information in real-time and achieving seamless information utilization. Through this system, rental property management and brokerage companies can immediately grasp vacancy conditions and improve the accuracy and convenience of information between industry players. This technology significantly reduces the disadvantages faced by consumers and becomes a differentiation factor in the real estate industry.

3. Competitive advantage through positioning.

The company's service has a characteristic positioning, covering all business areas of real estate while developing vertical service specializing in the real estate field and adopting a multi-product strategy. Each service is on the cloud, providing customers with high overall optimality through seamless and coordinated services. From the perspective of stable performance, it can be said that the company's strength lies in deploying various business fields that correspond to the transaction form of real estate. Therefore, even in a situation where the economic situation declines, it is relatively less vulnerable to impact.

The system not only accumulates know-how within the company through service provision, but also becomes a mechanism that can share and deepen the know-how across the company, making it easier to deploy new services. This creates a cycle of proposing better services and improving their quality to client companies. Additionally, through feedback and requests from many user companies, various know-how is accumulated within the company to provide high-value proposals, which is also a differentiating factor from competitor companies.

4. Market environment.

In the real estate industry, rapid progress in DX is expected, and efforts towards digitalization are required, especially against the backdrop of the "Cliff of 2025" issue (from the DX Report issued by the Ministry of Economy, Trade, and Industry in 2018). The company leverages the promotion of digitalization policies to respond to market needs by developing new DX tools and providing consulting services, which are expected to drive business growth. On the other hand, while economic and population decline represent market risks, the company responds to this through its multi-product strategy. Furthermore, the real estate market is currently prosperous, and the high interest of overseas investors is a tailwind for the company, making it a good opportunity for business expansion.

(Reported by FISCO guest analyst Hiroshi Nakayama)

Disclaimer: This content is for informational and educational purposes only and does not constitute a recommendation or endorsement of any specific investment or investment strategy. Read more
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