Neo Marketing <4196> announced on the 1st that it will cooperate with Via Gate in the field of "biometric data x AI x research" for the purpose of solving further business challenges for both companies' client companies. Via Gate conducts insight survey platform "Emomiru" development, operation and marketing support business.
Through this collaboration, the research function in the areas of marketing strategy planning and brand design for both companies' client companies will be strengthened, allowing for decision-making with higher quality data than before.
The service expansion areas realized by this business partnership are biometric data (gaze/facial expression) and AI chat interviews. The expected effects are improvement in the quality of online research, UIUX research, creative evaluation, and acceleration.
Through this business partnership, the company will provide "fast", "cheap", and "deep" marketing research in response to diversifying client needs by combining both companies' areas of expertise.