Initiative Represents First Step in the Company's Retail Strategy

Granby, Quebec--(Newsfile Corp. - July 2, 2024) - THS Maple Holdings Inc. (TSXV: YAY) is pleased to announce that its operating entity, Turkey Hill Sugarbush Ltd. (THS or the Company), has made its first foray into retail sales. The Old Port of Montreal is arguably the most coveted location in all of Quebec for a Maple Syrup retail shop. Nearby attractions such as cruise ships, Formula 1 races, ComicCon, The Montreal Casino and the amusement park La Ronde help to bring more than 6 million tourists annually to the Old Port of Montreal. THS will have exclusivity, within the Old Port, as the only Maple Syrup and products vendor and is poised to be viewed by millions of prime customers.

About the Old Port | Old Port of Montréal (oldportofmontreal.com)

While sales to retail partners will continue to represent the large majority of the Company's business for the foreseeable future, THS believes that it can build a lucrative direct-to consumer channel, with higher gross margins, in appropriate locations. The Company purchased the location from F&P Boivin.

About THS Maple Holdings Inc.

THS Maple Holdings is a publicly listed company on the TSX Venture Exchange under the symbol YAY. The Company's operating company, Turkey Hill Sugarbush packages, sells and distributes hundreds of maple syrup and maple products to retailers in Canada and 20 other countries.

Contact:

Tom Zaffis, President & CEO
tom@turkeyhill.ca
450-539-4822

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."