Ajinomoto Co., Inc. (President: Taro Fujie, Headquarters: Chuo-ku, Tokyo) will release a functional labeled food that is not only useful for sleep care but also for stress relief. This product is called "Grina" Sleep Care & Stress Care and "Grina" Sleep Care & Stress Care
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| "Grina" Sleep Care & Stress Care Box of 30 bottles | "Grina" Sleep Care & Stress Care 100ml can |
The market for sleep support supplements is growing at an average annual rate of 7% from 2019 to 2023, suggesting that more people are facing challenges with sleep. The most common cause of sleep concerns is stress, with the number of people citing stress increasing. Therefore, it is believed that there is a high demand not only for sleep care but also for stress care.※1That's why we are releasing a new product featuring amino acids that support both sleep care and stress relief. We're sticking with the sleep support brand "Grina", which has been popular since it was first released in 2005, and adding the stress relieving amino acids "GABA" to "Grina's" sleep amino acid "glycine".※2The new product "Grina" Sleep Care & Stress Care is Japan's first functional labeled food that combines the two amino acids that help with sleep care and stress care - glycine and GABA, respectively. The
"Grina" has been the best-selling sleep support supplement brand for 11 years in a row and has been addressing the sleep concerns of Japanese people. With the release of our new product, we will also be renewing the current brand packaging to make it clear that our message is to support a good night's sleep (to be rolled out gradually starting from late August).
"Grina" Sleep Care & Stress Care, our new product, is a Japan's first functional labeled food that is blended with two W-amino acids - glycine that is useful for sleep care and GABA that is useful for stress care. ※3Moreover, the market for drink-type sleep support products is also expanding.※1In response to the need for easily consumed sleep care drinks, we decided to release both functional labeled food types - the
We will continue to work towards solving more sleep issues faced by people with our renewed brand "Grina" and our newest product featuring stress care as well. ※1"Grina" is the number one sleep support supplement brand in Japan for the past 11 years and we will continue to strive to help people with their sleep problems. With the release of our new product, the packaging design for our existing products is also being redesigned, with our brand message "supporting a good night's sleep" being made even clearer (to be rolled out gradually starting from late August).
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| "Grina" 30-bottle box (current product) | "Grina" 30-bottle box (renewed product) |
"Grina", which already features many sleep care products, now provides an even more restful sleep with our new product featuring GABA for stress care.
Our sales target for the 2024 fiscal year for "Grina" Sleep Care & Stress Care and "Grina" Sleep Care & Stress Care
| *1) Source: Fuji Keizai Co., Ltd.'s "H.B. Food Marketing Manual 2014-2019 Functional Labeled Food Section" in the Relaxation category (actual results from 2012 to 2017) and "H.B. Food Marketing Manual 2020-2024 Functional Labeled Food Section" in the Sleep Support category (actual results from 2018 to 2022). | Source: Fuji Economy Co., Ltd.'s "H.B. Food Marketing Manual 2014-2019 Functional Display Products" Relaxation category (2012-2017 actual performance) and Fuji Economy Co., Ltd.'s "H.B. Food Marketing Manual 2020-2024 Functional Display Products" Sleep Support category (2018-2022 actual performance). |
| ※2) Source: TPC Marketing Research Co., Ltd. "Persona analysis and needs analysis of sleep support food users in 2022" ※3) Japan's first functional labeling food containing glycine and GABA, two amino acids that contribute to sleep care and stress care. It is a supplement/drink that contains 3.0g of glycine and 100mg of GABA per stick or can. "Grina" Sleep care & stress care is lemon flavored, and "Grina" Sleep care & stress care drink type is apple flavored. 1. Product overview ① "Grina" Sleep Care & Stress Care (30 pieces per box, 6 pieces per bag) ② "Grina" Sleep Care & Stress Care drink type (100ml can, 6 cluster pack) 2. Shelf life ① 25 months ② 13 months *Both at room temperature unopened. 3. Release date ① August 26, 2024 (Mon) ② August 24, 2024 (Sat) 4. Release region ① Nationwide (online sales) ② 10 prefectures (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Gunma, Tochigi, Yamanashi, Niigata, Nagano) ① 30 pieces per box ① 6 pieces per bag ② 100ml can. | Source: TPC Marketing Research Co., Ltd. "Persona analysis and needs analysis of sleep support food users in 2022" |
| Japan's first functional labeling food containing glycine and GABA, two amino acids that contribute to sleep care and stress care. | Japan's first functional labeling food containing glycine and GABA, two amino acids that contribute to sleep care and stress care. |
| (1) | Product name | : | ① "Grina" Sleep Care & Stress Care (30 pieces per box, 6 pieces per bag) ② "Grina" Sleep Care & Stress Care drink type (100ml can, 6 cluster pack) |
| (2) | Features | : | It is a supplement/drink that contains 3.0g of glycine and 100mg of GABA per stick or can. "Grina" Sleep care & stress care is lemon flavored, and "Grina" Sleep care & stress care drink type is apple flavored. |
| (3) | Capacity | : | ① 99g (3.3g x 30) / 30 pieces per box, 19.8g (3.3g x 6) / 6 pieces per bag ② 100ml / 100ml can, 600ml (100ml x 6) / 6 cluster pack |
| (4) | Price | : | Open price |
| (5) | 2. Shelf life | : | ① 25 months ② 13 months *Both at room temperature unopened. |
| 3. Release date | : | ① August 26, 2024 (Mon) ② August 24, 2024 (Sat) | |
| 4. Release region | : | ① Nationwide (communications sales) ② 10 prefectures (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Gunma, Tochigi, Yamanashi, Niigata, Nagano) | |
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| ① 30 pieces per box | ① 6 pieces per bag | ② 100ml can | Cluster pack of 6 bottles |
Customer inquiries: Ajinomoto Direct Co., Ltd., Customer Service, Toll-free number 0120-324-324
Ajinomoto Direct Co., Ltd. Online Shop: https://direct.ajinomoto.co.jp/
*Approved number I1362 for Grina sleep care & stress care
*Approved number I1356 for Grina sleep care & stress care (drink type)
[Functional display food declaration]
This product contains glycine and GABA. Glycine brings deep sleep quickly and it has been reported to improve sleep quality (improve sleep depth feeling), provide a refreshing awakening in the morning, improve daytime sleepiness, reduce fatigue, and improve work efficiency. GABA has been reported to reduce temporary mental stress or fatigue caused by work, study, housework, and has relaxing effects.
*Approved number A42 for Grina
[Functional display food declaration]
This product contains "glycine", which brings deep sleep quickly, improves sleep quality (improves the feeling of deep sleep and sleep rhythm), provides a refreshing awakening in the morning, improves daytime sleepiness, reduces fatigue and improves work efficiency.
*This product has not undergone individual examination by the Director-General of the Consumer Affairs Agency and is not a specified health food.
*Based on a balanced diet consisting of staple foods, main dishes, and side dishes.
*This product is not intended to diagnose, treat, or prevent any disease.