According to the WiseMoney app, KEEP (03650) rose more than 4% in mid-market trading, up 4.52% to HKD 6.47 at press time, with a turnover of HKD 21,028,800.
Recently, according to reports, after the opening red report of Keep, it once again presented an impressive report card for 618: from May 20, 2024 to June 20, 2024, Keep's total channel transaction volume (GMV) increased by 22% year-on-year, with the peak of Douyin channel reaching ten times the daily sales. During the entire 618 period on Tmall platform (May 20-June 18), Keep ranked among the top three in multiple sports apparel and equipment categories, such as skipping rope, dumbbells, yoga underwear, sports protectors, and push-up frames.
Founder Securities previously pointed out in its research report that Keep's profit elasticity would be released during the economic recovery period. The comprehensive forecast for the company's revenue for 2023-2025 is RMB 2.098/2.234/2.470 billion, and the adjusted net profit is -RMB 314/-RMB 194/178 million. The bank believes that Keep's profit model is being re-worked, particularly with regards to more research and development and performance commitments made for fitness equipment and food products, to adapt to the cost-control mindset of the current economic environment. With future revenue growth and certain phased adjustments, profitability is expected to be achieved.