Strengths: Bridge International<7039> faces competition in each of its services, but it can differentiate itself from competitors by offering end-to-end services from strategic planning of revenue processes to IT tool support that specializes in sales and marketing. Its main outsourcing service adopts a client-exclusive system, making it possible to change to the optimal business design based on the client's sales environment. As the client's business expands, the company can also expand its contract and transaction size. Moreover, the company focuses on quality, not just expanding business as the market grows, focusing on enhancing the reliability of client companies. As a result, the company has a low termination rate and a high continuation rate. We believe that this has enabled the company to successfully capture new demand as existing companies expand their business.
Flarea <7062> has achieved exceptional growth in the massage industry, which is generally characterized by strong individuality and individual sales. The essential strength that supports this is the ability to standardize individualized service skills. When services (including technical and customer service skills) can be standardized, the quality of service to users is stabilized, increasing customer satisfaction. This in turn leads to an increase in repeat customers and new customers through word of mouth. In addition, by using a standardized program for personnel development and conducting training based on it, it is possible to accelerate personnel development. In the example of massage businesses, practitioners undergo about 150 skill checks per year to thoroughly standardize the level of treatment and customer service. In addition, all staff members are provided with tablets and an environment is set up for self-study of about 600 original videos through e-learning anytime, anywhere. These strengths are also utilized in the operation of massage franchise businesses and facility-based care service businesses with multiple locations.
(Written by FISCO Guest Analyst, Hideo Kakuta)