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HONG KONG, July 3, 2024 /PRNewswire/-- SF Same-City Delivery, China's largest third-party on-demand delivery service company (stock code: 9699.HK), officially debuted its "SoFast" brand in Hong Kong on July 1, 2024, marking its first step in expanding its overseas market. SF Same-City Delivery aims to provide users with professional, efficient, and diversified on-demand delivery solutions through its "SoFast" service.

SF Same-City Delivery's "SoFast" on-demand delivery service is committed to offering users professional, efficient, and diversified delivery solutions. By relying on the SFHK App to launch services, SF Same-City Delivery is able to expand its same-city delivery logistics for 1-hour delivery, and to expand its delivery coverage to include all categories such as documents, flowers, dining, jewelry, and digital products.

Hong Kong users can use the SF-EXPRESS App to update to the latest version, click on the "Same-City Express" service when placing an order, and use SF Same-City Delivery's full-scenario on-demand delivery service throughout Hong Kong. Both new and existing users can enjoy high-value discount coupons, and can place orders 24/7 to respond quickly and professionally to any urgent needs, in line with the slogan "So Fast So Good".

SF Same-City Delivery's "SoFast" express logistics service will make use of its advantages of high speed, accuracy, real-time tracking, and 24/7 reliability to solve customer's urgent needs. In the initial phase, SF Same-City Delivery will focus on pickup and delivery in the densely populated Yau Tsim Mong district, and will gradually expand to cover the entire Hong Kong area by the end of the year.

According to data from the Hong Kong Census and Statistics Department, local express delivery services have developed rapidly in recent years, with an average business revenue per institution increasing by 106.7% from 2012 to 2020, far outpacing the 25.7% increase in international express delivery services. A survey of Hong Kong small and medium-sized enterprises shows that more than 66% of SMEs believe that customers are looking for same-day or on-demand delivery services, and 68% of SMEs say that customers prefer to receive goods within a specified time frame. This highlights the high demand of Hong Kong consumers for fast and punctual delivery, and reflects the large penetration space of Hong Kong's on-demand delivery market.

In addition, the overall demand for delivery services for food and non-food in Hong Kong has huge growth potential, with an annual compound growth rate of over 50% in the past five years. According to market research by Statista, it is expected that the penetration rate of Hong Kong's food delivery market will only be 3% by 2025, compared to 30% penetration rate in mainland China's food delivery market, indicating a significant growth space. According to a research by the Hong Kong Trade Development Council, e-commerce sales in 2022 accounted for only about 10% of Hong Kong's total retail sales, compared to a 30% to 40% e-commerce penetration rate in the global market, including mainland China, the United States, and South Korea, there is significant room for growth.

With the official launch of SF Same-City Delivery's "SoFast" service, it will impact Hong Kong's on-demand logistics market, including food and non-food delivery services, improve delivery speed and quality, and further promote brand self-operated channels and other diversified new retail formats. It will also become a driving force for more mainland China brands to "go south". In addition, since August last year, SF Same-City Delivery has already collaborated with Meituan Waimai to build a delivery network for mainland businesses, and jointly build an on-demand delivery industry ecology. This time, the "SoFast" debut in Hong Kong is not in competition with platforms like KeeTa, but more will serve as a "basic infrastructure role" in its on-demand delivery ecology, and is likely to establish cooperation with a variety of online and offline sales platforms and new retail brands to jointly expand the market.

The company is actively recruiting a large number of pedestrian, bicycle, motorcycle, private car, and truck riders in Hong Kong. The application 'SoFast Rider' for riders in Hong Kong has been officially launched in major mobile application stores and is available for public download. Users only need a mobile phone number to register as a rider within the app, and after selecting the work area and uploading identification documents, they can participate in offline training and qualify for orders. Currently, the platform mainly delivers non-dining items such as documents and small packages, with delivery income per kilometer twice as high as other food delivery platforms, and hourly income of up to HKD 300. At the same time, the company has launched a referral reward activity to encourage 'SoFast' delivery personnel to recommend friends to join the team, with rewards of over HKD 800 for referring a friend and double rewards for referring two friends. Follow the official accounts of 'SoFast' on Whatsapp and Telegram to obtain more information about the registration process and related information.

In the future, SF Same-day delivery is expected to further benchmark its mainland services, expand the 'takeout and procurement' services for personal users, integrate more self-operated app brands and food delivery platforms, and support the development of the 'last mile' business and jointly create an 'integrated supply chain solution'. It provides scale, open, and all-weather professional services to merchants, users, and major business flows, logistics platforms, etc., accepts orders from more diversified channels, and achieves full coverage of food delivery, same-city retail, local e-commerce, and local services. The third-party immediate delivery model brings new changes to the Hong Kong immediate delivery market, accumulating offshore experiences in the most international city in the Greater Bay Area and taking an important step towards 'going global' and quickly exploring overseas market opportunities.