According to the news from the Wallstreetcn APP, Bilibili-W (09626) rose more than 4% in the afternoon. As of press time, it increased by 3.35% to HKD 129.5, with a turnover of HKD 0.353 billion.
According to the research report released by Morgan Stanley, it is expected that Bilibili will raise its third-quarter performance guidance when it releases its Q2 earnings in August to reflect the impact of the game business on advertising revenue. Meanwhile, the bank estimates that Bilibili's Q3 game revenue will grow by more than RMB 0.7 billion, which means that its year-on-year growth in game revenue will exceed 70%, mainly driven by the new game "Three Kingdoms: Strategy of the Country," released on June 13th.
Open Source Securities pointed out that it is bullish on Bilibili's continuous attraction of users with high-quality content, retaining users with a community atmosphere, and comprehensive efforts to monetize through games, value-added services (memberships), advertising, IP monetization, etc. With the growth of the core user group, Z+ generation, their income and pursuit of emotional value consumption, it has great potential for monetization, and commercialization may accelerate, with promising prospects.