ST JJ (002650.SZ) announced its performance forecast for the first half of 2024. The net income attributable to shareholders of the listed company during the reporting period is expected to be a loss of 28-45 million yuan, compared to a profit of 3.8943 million yuan in the same period last year. The net income after deducting non-recurring gains and losses is expected to be a loss of 21-38 million yuan, as opposed to a loss of 2.6149 million yuan in the same period last year. The basic earnings per share will be a loss of 0.025 yuan/share to 0.041 yuan/share.
During the reporting period, the company responded actively to industry competition, enhanced brand influence, increased the promotion and linkage of the non-addition, low-sodium, dining and other product lines online and offline; the advertising expenses and channel investment increased. In order to encourage customers to actively operate the market, the company increased the expenses such as channel terminal display, product terminal promotion and supermarket operation, which led to the increase of overall market expenses.