Smart Finance APP learned that Pop Mart (09992) rose by more than 4%, as of press time, it rose by 3.72%, to HKD 37.6, with a turnover of HKD 87.2389 million.
On the news front, on June 27th, Pop Mart's first self-developed mobile game "Dream Home" was officially launched. After the game went online, it quickly topped the free list of iOS. China Securities Co., Ltd. pointed out that the estimated revenue for the first three days before the mobile game went online is 2 million. The IP has significantly improved its diversified monetization. The annual goal is to double the overseas revenue, and the company will focus on adding 50-60 stores in the United States (the single-store model is excellent). The Q1 domestic growth rate exceeded expectations by 20%, and the entire year will expand its product categories, break through brand cooperation barriers, and the single IP volume is expected to exceed 1 billion.
Soochow Securities expressed the hope that the company will better combine its IP and design advantages with new product gameplay to better release the value of its IP. In addition, Pop Mart's IP has led to sales in all channels, and domestic and foreign income is expected to exceed expectations. CICC reiterated its bullish view on the company's long-term broad growth prospects.