Icetyle Co., Ltd. (Representative Director and President: Muneyoshi Endo) announced that it will hold the "@cosme Best Cosmetics Awards 2024 1st Half New Product Best Cosmetics ※" pop-up event "@cosme OSAKA Best Cosmetics Summer Festa" for seven days from July 10th (Wednesday) to July 16th (Tuesday) at the flagship store in Osaka.
Please check the press release at the time of the announcement below.
1. Event overview
(1) One in 10 people! Win best cosmetics award-winning products! A "cosmetic gacha" is available.
The "@cosme Best Cosmetics Awards" commends products that are currently popular among consumers based on reviews submitted by @cosme members. Among them, the "1st Half New Product Best Cosmetics" is an award for new products released during the first half of the year (from November 1st of last year to April 30th of this year), and it is the newcomer award for the first half of the "@cosme Best Cosmetics Awards."
This summer, the "cosmetic gacha," which was a great success at @cosme TOKYO when it was held at the beginning of the year and caused long lines every day, will make a comeback at @cosme OSAKA.
If you download and log in to the @cosme app and make a purchase of 1,500 yen (tax included) or more, you can participate in the "cosmetic gacha," where one out of 10 people can win the best cosmetics award-winning products.
There are two types of gacha: a brand gacha that targets your favorite brand, and a mix gacha that contains prizes from multiple brands. In addition, all participants will receive a cosmetics sample set as a gift!
Cosmetic gacha participation conditions:
-Purchase of 1,500 yen (tax included) or more at @cosme OSAKA during the event period
-Download and log in to the @cosme app
-Check-in to this event
※One participation per person during the event period
※A purchase receipt is required to participate
※First come, first served each day
(2) Sale of first half new product best cosmetics award-winning products
We will sell some items that won the first half new product best cosmetics award.
(3) Exhibition of the first half new product best cosmetics award 10th place
We will exhibit items that have won the first half new product best cosmetics award and have been ranked 10th overall.
2. What are @cosme STORE/@cosme TOKYO, @cosme OSAKA?
Our cosmetics select shop is based on the theme of 'Try it, meet it, fate cosmetics'. We have 34 stores nationwide (as of May 2024) and use @cosme's database to provide a product selection that goes beyond the boundaries of distribution channels, offering a variety of sales floor displays including events, editing plans, and ranking shelves, to provide a fun shopping experience.
Brand Site:
Company Overview of iStyle Inc. Tokyo Stock Exchange prime code number 3660.
Address: Ark Mori Building 34F, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
Established: July 27, 1999.
Capital: 5.467 billion yen.
Representative: Muneo Endo, Representative Director and President.
Business: Planning and operation of @cosme, a comprehensive beauty portal site, and provision of related advertising services.