2024/07/11

Nippon Steel Co., Ltd.

Nippon Steel Co., Ltd. (hereafter, Nippon Steel) will “The world is made of iron” from 2023/9 so that people of a wide range of generations can feel more familiar and familiar with Nippon Steel. Under the catchphrase, we are developing a corporate commercial featuring three siblings who love iron, played by actors Haruna Kawaguchi, Daishi Kido, and child actor Kuria Abe. Recently, 3 new commercials for the 2nd installment in the series have been completed, and they will begin airing on national television etc. from 7/12 (Friday).
The second installment of the corporate commercial series will feature a total of 3 types (15 seconds, 30 seconds each), starting with the “Steel Plant Tour” section, which dynamically depicts 3 siblings visiting a steel mill, the “I Like Cans” section where the comedian Tomochika, who first appeared in this commercial series, visits the cafe where the 3 siblings work as a customer, and the “What is a wonderful car” section where the 3 siblings meet for the first time while they are present during the drive. Centering on the symbol “blast furnace” of steel mills, please pay attention to the new commercials full of highlights, such as the steelmaking site depicted on a spectacular scale, the expressions of the three siblings that completely raise their tension the moment they meet their beloved iron, and a mysterious conversation drama that draws you in for some reason despite the fact that difficult technical terms are flying around.

[Corporate commercial “The world is made of iron.” [Series 2 Overview]
・Titles: “Steel Plant Tour”, “I Like Cans”, “Nice Cars” (15 seconds, 30 seconds)
・Broadcast start date: 2024/7/12 (Friday) ~
・Cast: “Steel Plant Tour” = Haruna Kawaguchi, Daisei Kido, Kuria Abe
“I Like Cans” version = Kawaguchi Haruna, Abe Kuria, Tomochika
“What is a nice car” version = Kawaguchi Haruna, Kido Daisei, Abe Kuria　
・Special site:
・Main commercial　

・CM content:
“Steel Plant Tour” version
Three siblings infiltrate Nippon Steel's steel mill for the first time. I visited the large site of 11.73 million square meters (about 220 Tokyo Domes) and saw the “blast furnace,” a facility that melts iron with a height of about 100 meters, a “converter furnace” that makes steel (steel) by adjusting ingredients in a pot with a capacity of about 300 tons, a “hot rolling mill” where thick, bright red steel sheets (slab) are stretched while heated to about 1,200℃, and the “plating factory” where large rolled steel plates are lined up in rows, etc., and I am moved and excited by its dynamism Through the story, I want people to feel more familiar and familiar with “iron,” which is used everywhere in our lives.
“I like cans” version
“Iron Love,” an outpouring of 3 siblings, explodes. They are fiercely appealing to Mr. Tomochika, who gave candy to Abe Kuria at the cafe, that the candy container can is made of environmentally friendly iron (NSCARBOLEX/NS Carbolex).
“What is a nice car” version
Through a story that passionately talks about the fact that cutting-edge iron (high tensile), which can achieve both safety and weight reduction by increasing strength, is used to address a foreign couple who praised their car while driving, it is appealing that iron, which continues to evolve in consideration of the environment, also contributes to the evolution of our lives.

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