On July 12th, the company's midday trading surged more than 8%, as of the time of publication, the increase was%, reported Hong Kong dollars, with a turnover of 10,000 Hong Kong dollars. $POP MART (09992.HK)$Up more than 5%, as of the time of writing, it has risen by 5.10%, to HKD 39.15, with a turnover of 0.139 billion HKD.
Recently, the Cultural Broadcasting and Television Bureau and Tourism Bureau of Leshan City held a strategic cooperation signing ceremony with Pop Mart Creative Gifts. It is understood that the contracting parties will carry out in-depth cooperation in IP design, product development, publicity and marketing, etc. In addition, on June 27th, Pop Mart's first self-developed mobile game "Dream Home" was officially launched, and it quickly topped the iOS free list after going online.
China Securities Co., Ltd. pointed out that the estimated revenue of the mobile game in the first three days before going online was 2 million yuan, and the diversified revenue of IP was greatly improved. The target is to double overseas revenue for the whole year, and focus on the United States with the addition of 50-60 stores throughout the year (the single-store model is excellent). The domestic Q1 growth rate exceeded expectations by 20%, and the whole year will expand its product categories, cross boundaries for joint branding, and the volume of a single IP is expected to break through 1 billion. Soochow Securities also expressed the expectation that the company will better integrate its IP and design advantages with new product gameplay and better release the value of the IP.