ST易购 (002024.SZ) announced its performance forecast for the first half of 2024. According to preliminary estimates by the finance department, it is expected to achieve a net income attributable to shareholders of the listed company of -50 million yuan to 45 million yuan, an increase of +28.10% year-on-year, with a loss of 1929.544 million yuan in the same period last year. After deducting non-recurring gains and losses, the net loss attributable to the shareholders of the listed company is 500 million yuan to 600 million yuan, compared with a loss of 1969.004 million yuan in the same period last year. The basic earnings per share are expected to be a loss of 0.0054 yuan/share to a profit of 0.0049 yuan/share.
Explanation of the reasons for changes in performance: 1. In the second quarter of 2024, the company continued to focus on reducing costs and increasing efficiency, improving corporate management and operational efficiency, and improving sales per square meter and per employee. At the same time, in the second quarter, the company seized the opportunity of the "subsidy for old-for-new" industry policy, relied on the advantage of store network, on the one hand, got close to user needs and precise acquisition of customers in new and old residential areas; on the other hand, expanded the customer acquisition channels of stores by leveraging local life platforms such as live broadcasting and on-demand delivery. In the second quarter, the company moderately accelerated the opening and upgrading of core business district stores, effectively improving the store experience and scale, and the sales of stores in the second quarter improved month-on-month. Among them, the comparable store sales revenue of mainland China's household appliances, 3C electronics and home life professional stores increased by about 20.1% quarter-on-quarter. This resulted in a profit in the second quarter. Overall, the net profit attributable to shareholders of the listed company for the first half of the year is expected to be a loss of 0.05 billion yuan to a profit of 0.045 billion yuan, of which the net profit attributable to shareholders of the listed company in the second quarter is expected to be between 0.047 billion yuan and 0.142 billion yuan. 2. The impact of non-recurring gains and losses on the company's performance in the first half of the year is about 0.5-0.6 billion yuan, mainly due to the disposal of subsidiaries, debt restructuring, and other factors.