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Meghan Trainor, NIKI And Peach Tree Rascals Showcase How Ticketmaster Is Supporting Event Discovery And Ticket Buying On Shazam, TikTok And Snapchat

Meghan Trainor, NIKI And Peach Tree Rascals Showcase How Ticketmaster Is Supporting Event Discovery And Ticket Buying On Shazam, TikTok And Snapchat

Meghan Trainor、NIKI和Peach Tree Rascals展示了Ticketmaster如何在Shazam、TikTok和Snapchat上支持活动发现和购票
Live Nation Entertainment ·  07/11 00:00
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Ticketmaster is helping fans discover tickets to live events by integrating with social, entertainment and music apps. Through a new collaboration with Shazam and existing partnerships with TikTok and Snapchat, Ticketmaster powers more event discovery by meeting fans where they are, making it easier than ever for artists to connect fans to their live events.

Ticketmaster正在通过与社交、娱乐和音乐应用程序的整合帮助粉丝发现现场活动的门票。通过与Shazam的新合作以及与TikTok和Snapchat的现有合作伙伴关系,Ticketmaster以满足粉丝所在的位置来加强更多的活动发现。这使得艺术家与他们的粉丝连接更加容易。

"I love that you can now Shazam a song and immediately buy concert tickets on Ticketmaster," said Meghan Trainor. "It's genius!"

“我喜欢你现在可以Shazam一首歌并立即在Ticketmaster上购买音乐会门票,”梅根·特雷纳说。“这太神奇了!”

Ticketmaster's integration with Shazam, available in all Ticketmaster markets, enables artists to link their Ticketmaster events directly in the app, so that fans can see where their new favorite artist is playing whenever they Shazam a new track. It's the latest addition to Ticketmaster's existing platform integrations – on Snapchat, fans can browse Ticketmaster's complete catalog of upcoming events anywhere in the world by using Snap Map. And on TikTok, Certified Artists can easily share links to their Ticketmaster events so that fans can get tickets without leaving the app. All three help facilitate easier event discovery and ticket buying for both artists and fans.

Ticketmaster与Shazam的整合在所有Ticketmaster市场都可用,使艺术家能够在应用程序中直接链接到他们的Ticketmaster活动,因此粉丝可以在他们Shazam新曲目时看到他们最喜欢的新艺术家在哪里演出。这是Ticketmaster现有平台整合的最新补充–在Snapchat上,粉丝可以使用Snap Map在世界范围内浏览Ticketmaster即将举行的完整活动目录。在TikTok上,认证艺术家可以轻松地分享他们的Ticketmaster活动链接,以让粉丝在不离开应用程序的情况下获得门票。所有三个都有助于为艺术家和粉丝方便地发现活动并购买门票。

To celebrate their platform expansion, Ticketmaster has tapped Trainor, NIKI and Peach Tree Rascals to show fans how easy it is to find Ticketmaster events using TikTok, Snap and Shazam in a new campaign called "Music Finds You."

为了庆祝他们的平台扩展,Ticketmaster已邀请特雷纳、NIKI和Peach Tree Rascals在新活动“音乐发现你”中展示给粉丝如何使用TikTok、Snap和Shazam轻松找到Ticketmaster活动。

"For us, music is all about connection. Ticketmaster's integration with Snap Map means that our fans can easily discover when we're in town performing, creating a space for us to unite and vibe together live," said Peach Tree Rascals. "It's a win-win situation – bringing us closer to our fans and spreading the love."

“对我们来说,音乐就是所有的连接。Ticketmaster与Snap Map的整合意味着我们的粉丝可以轻松地发现我们何时在城镇演出,创造了一个让我们在现场相聚和感受快乐的空间,”Peach Tree Rascals说。“这是一个双赢的局面,让我们更靠近我们的粉丝并传播爱。”

"I'm so excited for fans to be able to scroll through TikTok and buy Ticketmaster tickets for their favorite artists' shows right away," said Niki. "This Ticketmaster integration makes the concert-going process a lot more streamlined. It feels like it should have always been this way in the first place!"

“我太兴奋了,因为粉丝们现在可以在TikTok上滚动,并立即购买他们最喜欢艺术家的音乐会门票,”Niki说。“这个Ticketmaster整合使音乐会的过程更加流畅。这感觉应该从一开始就是这样的!”

Ticketmaster was the first ticketing platform to partner on a product integration within TikTok in 2022, and was the only ticketing company to integrate with Snap Map's Layers feature, which allows users to view events near them directly in the Snap Map. Ticketmaster's Shazam integration is the newest tool for artists to connect with their fans – innovating the live event experience and bringing fan engagement offline and into the real world. This year, 42% of fans have reported that they didn't attend a concert they wanted to, simply because they didn't hear about it beforehand – now, Ticketmaster is giving artists the tools they need to ensure fans don't miss out on their shows.

Ticketmaster是2022年在TikTok上合作产品整合的第一个售票平台,并且是唯一与Snap Map层次结构集成的售票公司,该功能允许用户直接在Snap Map上查看附近的时间。 Ticketmaster的Shazam整合是艺术家与他们的粉丝连接的最新工具–创新现场活动体验并将粉丝参与离线并带入现实世界。今年,42%的粉丝报告称,他们想参加演唱会,但在活动前没听说过–现在,Ticketmaster正在为艺术家提供必要的工具,以确保粉丝不会错过他们的演出。

"At Ticketmaster, we are constantly working to enhance the live event experience. Our collaborations with platforms like Shazam are designed to make it easy for artists to connect their fans to their live events," says Dan Armstrong, Executive Vice President of Distributed Commerce at Ticketmaster. "By seamlessly integrating ticket purchases with moments of musical discovery, we're not only ensuring fans never miss out on unforgettable live shows but also fostering a deeper connection with the artists they love."

“在Ticketmaster,我们不断努力改善现场活动体验。我们与Shazam等平台的合作旨在帮助艺术家将他们的粉丝连接到他们的现场活动,”Ticketmaster分销商执行副总裁丹·阿姆斯特朗说。“通过无缝地整合购票和音乐发现时刻,我们不仅可以确保粉丝不会错过难忘的现场表演,还可以与他们喜爱的艺术家建立更深入的连接。”

As part of the "Music Finds You" campaign, three new ad shorts bring the app integrations to life with the help of Meghan Trainor, NIKI and Peach Tree Rascals.

作为“音乐发现你”活动的一部分,有三个新的广告短片带领梅根·特雷纳、NIKI和Peach Tree Rascals展示应用程序集成。

ABOUT SHAZAM
Shazam is one of the world's most popular and highly rated music apps, helping people identify, explore, and share songs playing around them or on their device. Shazam identifies over one billion songs per month and its charts reflect both early and global music trends. Shazam is available on iPhone, iPad, iPod touch, Mac, and Apple Watch, plus Android and the web. More information is available at apple.com/shazam.

关于 SHAZAM
Shazam是世界上最受欢迎和最受好评的音乐应用之一,帮助人们识别、探索和分享他们附近或设备上正在播放的歌曲。Shazam每月识别超过10亿首歌曲,其排行榜反映了早期和全球音乐趋势。Shazam可在iPhone、iPad、iPod touch、Mac和Apple Watch上使用,也可在Android和Web上使用。更多信息请访问apple.com/shazam。

ABOUT SNAP INC.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

关于 SNAP INC.
Snap Inc.是一家科技公司。我们相信相机提供了改善人们生活和交流方式的最大机会。我们通过授权人们表达自己、活在当下、了解世界并一起娱乐来促进人类进步。

ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

关于 TIKTOK
TikTok是短视频的主要目的地。我们的使命是激发创造力和带来快乐。 TikTok 在洛杉矶和新加坡设有总部,并在纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京设有办事处。

ABOUT TICKETMASTER
Ticketmaster is the world's largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).

关于 TICKETMASTER
Ticketmaster是全球最大的票务市场,是现场活动票务产品和服务的全球市场领导者。通过与数千个场馆、艺术家、体育团队、节日、演艺中心和剧院的官方合作伙伴关系,Ticketmaster每年处理35个多个国家的5500万张门票。Ticketmaster是Live Nation Entertainment(纽交所代码LYV)的一部分。

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