What's Going On With Amazon Stock?
What's Going On With Amazon Stock?
Amazon.com Inc (NASDAQ:AMZN) shares are in the spotlight Monday ahead of Prime day. Here's what you need to know.
在Prime日前，亞馬遜股票（NASDAQ:AMZN）備受關注。以下是你需要了解的內容。
What To Know: Amazon's 2024 Prime Day is set to kick off on Tuesday. Prime members will gain access to millions of exclusive deals spanning more than 35 categories including electronics, kitchen, beauty and apparel.
了解詳情：亞馬遜的Prime日將於週二啓動。Prime會員將獲得數百萬獨家交易，涵蓋電子產品、廚房用具、美容和服裝等35多個類別。
U.S. online sales during Amazon's Prime Day event last year climbed 6.1% year-over-year to $12.7 billion. Amazon said Prime members bought more than 375 million items worldwide during the two-day event in 2023, making it the biggest Prime Day event ever.
去年亞馬遜主板日的在線銷售額同比增長6.1％，達到127億美元。亞馬遜表示，2023年的兩天時間裏，Prime會員在全球購買了超過3.75億件商品，這是有史以來最大的主板日活動。
Last week, Roth MKM analyst Rohit Kulkarni highlighted a recent conversation with a 20-year e-commerce expert who expressed optimism about Amazon's Prime Day growth accelerating this year compared to 2023.
上週，Roth MKm分析師Rohit Kulkarni強調了他與一位電子商務專家的最新交流，後者對亞馬遜Prime日的增長表達了樂觀情緒，認爲今年比2023年增速將加快。
Roth MKM now expects Prime Day growth of 6% to 9% compared to 2023 and anticipates double-digit growth across nearly all categories in the second quarter on a year-over-year basis. The firm also expects these trends to continue into the second half of the year.
Roth MKm現在預計Prime日的增長將比2023年增長6%至9%，並預計幾乎所有類別在第二季度年度基礎上將實現兩位數的增長。該公司還預計這些趨勢將延續到今年下半年。
How To Buy AMZN Stock
如何買入AMZN股票
By now you're likely curious about how to participate in the market for Amazon – be it to purchase shares, or even attempt to bet against the company.
現在你可能會好奇如何參與亞馬遜股票市場，無論是購買股票還是押注該公司的跌勢。
Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy 'fractional shares,' which allows you to own portions of stock without buying an entire share. In the case of Amazon, which is trading at $193.78 as of publishing time, $100 would buy you 0.52 shares of stock.
通常，購買股票是通過券商帳戶完成的。你可以在這裏找到一份可能的交易平台列表。許多平台將允許你購買“碎股”，這使你能夠擁有部分股票，而不必購買整股。以亞馬遜爲例，股票在出版時交易價格爲193.78美元，100美元將買下你0.52股股票。
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to 'go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.
如果您想押注股票下跌，流程就更爲複雜了。您需要訪問期權交易平台，或者找一家券商讓您通過借出股票進行“開空”操作（借股出售）。您可以在該資源中了解到賣空股票的過程。否則，如果您的券商允許您交易期權，您可以在當前股票交易價以上的執行價上購買看跌期權或者賣出看漲期權 - 無論哪種情況都可以讓您從股票價格下跌中獲利。
AMZN Price Action: Amazon shares were up 0.65% at $195.75 at the time of publication, according to Benzinga Pro.
AMZN的股票表現：據Benzinga Pro報道，亞馬遜股票在發佈時上漲了0.65%，至195.75美元。
Photo: courtesy of Amazon.
圖片：亞馬遜提供。