Amazon Set To Top Last Year's Prime Day Results Due To Early Deals, Analysts Say
Amazon Set To Top Last Year's Prime Day Results Due To Early Deals, Analysts Say
Amazon.com, Inc. (NASDAQ:AMZN) should beat last year's Prime Day results due to "early access deals," analysts say.
分析師稱，亞馬遜公司（NASDAQ：AMZN）由於“早期獲得優惠”的原因，今年的Prime Day銷售額將超過去年。
Bank of America (NYSE:BAC) expects sales for this year's 48-hour sales spree to jump 7% to $13 billion, beating the 6.1% sales leap to $12.7 billion posted during last year's Prime Day, CNBC report citing Adobe Analytics.
銀行股美國銀行（NYSE：BAC）預計今年48小時的銷售狂潮銷售額將達到130億美元，比去年Prime Day的127億美元的銷售額增長7％， CNBC援引Adobe Analytics的報告說。 “在我們看來，今年的新聞稿更專注於早期獲得優惠和折扣服務，相比去年甚至可能提前一些銷售。”該銀行在週一的便條中說。
"In our view, this year's press release was more focused on early access deals and discounted services than last year, which could pull forward some sales out of Prime Day(s)," the bank said in a note on Monday
“在我們看來，今年的新聞稿更專注於早期獲得優惠和折扣服務，相比去年甚至可能提前一些銷售。”該銀行在週一的便條中說。
Amazon will offer discounts on hundreds of items over the two days to consumers with Amazon Prime memberships, including 57% off an Amazon Fire HD tablet computer, 28% off a Kenmore electric oven and 37% off a 55-inch Amazon Fire TV, according to its website.
根據其網站，亞馬遜將爲擁有Prime會員資格的消費者提供數百種商品的優惠，包括Amazon Fire HD平板電腦57％的折扣，Kenmore電烤箱28％的折扣和55英寸Amazon Fire電視37％的折扣。
Also Read: Analysts See Upside Ahead For Amazon Stock As Prime Day Approaches
也可閱讀：分析師看到Amazon股票在Prime Day之前上漲的上升空間
Bank of America noted that Amazon isn't the only retailer holding July sales events. Retail giant Walmart Inc. (NYSE:WMT) just held a deal event that ended July 11. Target Corporation (NYSE:TGT) held a "Circle Week" promotion that closed on July 13. TikTok Shop is holding a "Deal for You Days" that began on July 9.
銀行美國銀行指出，亞馬遜並不是唯一舉辦7月銷售活動的零售商。零售巨頭沃爾瑪公司（NYSE：WMT）剛舉行了一個於7月11日結束的交易活動。Target公司（NYSE：TGT）舉辦了一個名爲“Circle Week”的促銷活動，該活動於7月13日結束。TikTok Shop正在舉行一個名爲“Deal for You Days”的促銷活動，該活動於7月9日開始。
Bank of America maintains a Buy rating and price target of $194.49 for Amazon.
美國銀行維持亞馬遜的買入評級和194.49美元的目標股價。
Price Action: Amazon edged up 0.28% to $195.04 by late-morning trading on Monday. Walmart edged up 0.84% to $69.82.
價格行動：週一上午交易時，亞馬遜的股價上漲0.28％，至195.04美元。沃爾瑪的股價上漲0.84％，至69.82美元。
Exchange-traded funds that hold both Amazon and Walmart shares, however, trended downward.
持有亞馬遜和沃爾瑪股票的交易所交易基金，然而趨勢下降。日常消費品精選行業指數etf-spdr（NYSE：XLP）下跌0.01％，而富達MSCI日常消費品指數etf（NYSE：FSTA）和非週期性消費品etf-vanguard（NYSE：VDC）都下跌了0.08％。Proshares ultra consumer staples（NYSE：SZK）下跌了0.70％，Van Eck零售ETF（NASDAQ：RTH）下跌了0.19％。
Consumer Staples Select Sector SPDR Fund (NYSE:XLP) slipped 0.01%, while Fidelity MSCI Consumer Staples Index ETF (NYSE:FSTA) and Vanguard Consumer Staples ETF (NYSE:VDC) both dipped 0.08%. ProShares Ultra Consumer Staples (NYSE:SZK) declined 0.70% and Van Eck Retail ETF (NASDAQ:RTH) slipped 0.19%.
消費日用品精選行業指數etf-spdr（紐交所：XLP）下跌0.01％，而富達商品消費品指數etf（紐交所：FSTA）和非週期性消費品etf-vanguard （紐交所：VDC）都下跌了0.08％。 ProShares ultra consumer staples （紐交所：SZK）下跌0.70％，Van Eck零售 etf（NASDAQ:RTH）下跌0.19％。
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