Gaming Industry Revenues To Hit $307 Billion By 2027: Analysis
Gaming Industry Revenues To Hit $307 Billion By 2027: Analysis
Bain & Company forecasts that global video gaming revenue will grow from $199 billion in 2022 to $307 billion by 2027.
贝恩公司预测，全球视频游戏收入将从2022年的1990亿美元增长到2027年的3070亿美元。
This represents a compound annual growth rate (CAGR) of 9%.
这表示复合年增长率（CAGR）为9%。
What's Driving This Growth? Analysts at Bain & Company credit the heavy engagement of younger gamers, particularly those aged 13 to 17. This demographic spends about 40% more time in video game environments than on other forms of media, including social media, music, and TV.
是什么推动了这种增长？贝恩公司的分析师归因于年轻游戏玩家的高度参与，特别是13至17岁的玩家。这一人群在视频游戏环境中花费的时间比其他形式的媒体，包括社交媒体、音乐和电视，多约40%。
Surge In Deal Activity
交易活动激增
The gaming sector is also experiencing a surge in deal activity, particularly in gaming software and financial investments. Key transactions in recent years include Microsoft Corp's (NASDAQ:MSFT) proposed acquisition of Activision for $69 billion, Take-Two Interactive Software Inc's (NASDAQ:TTWO) acquisition of Zynga for $12.7 billion, and Sony Group Corp's (NYSE:SONY) acquisition of Bungie for $3.6 billion.
游戏行业在游戏软件和金融投资方面也经历了交易活动的激增。最近几年的关键交易包括微软公司（NASDAQ: MSFT）拟收购动视暴雪，交易额690亿美元，Take-Two Interactive Software Inc.（NASDAQ: TTWO）以127亿美元收购Zynga，索尼集团（NYSE: SONY）收购Bungie以36亿美元。
Meanwhile, the total deal value in gaming software reached $95 billion, with financial investments amounting to $49 billion, e-sports at $39 billion, and gaming hardware at $19 billion between 2019 and 2022.
与此同时，游戏软件的总交易价值达到950亿美元，金融投资金额为490亿美元，电子竞技为390亿美元，游戏硬件为190亿美元，这些均发生在2019年至2022年之间。
The uptick in M&A activity coincides with the integration of advanced technology and the development of metaverse environments.
并购活动的增长与先进技术的整合和元宇宙环境的发展相一致。
Bain & Company (via Insider Gaming) predicts global revenues will increase by over 50% in the next five years.
贝恩公司（通过Insider Gaming）预测全球收入将在未来五年内增长50%以上。
Moreover, successful franchise management and fan engagement are becoming crucial, with companies placing these aspects at the core of their strategic decisions.
此外，成功的特许经营管理和粉丝参与正变得至关重要，公司将这些方面放在他们的战略决策的核心地位。
Innovative monetization strategies are also revolutionizing the financial dynamics of the gaming industry. The competition is intensifying, making scale an essential factor for success.
创新的货币化策略正在改变游戏产业的财务动态。竞争加剧，使规模成为成功的重要因素。
Furthermore, leading companies are focusing on acquiring and retaining top creative and technical talent, which remains challenging as developers are often lured away by larger tech firms.
此外，主要公司正在专注于获取和留住顶尖的创意和技术人才，开发者往往被更大的技术公司吸引而离开是一大挑战。
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Photo by Maxim Hopman on Unsplash
Photo by Maxim Hopman on Unsplash