On the 12th, Polaris Holdings <3010> announced that all stores operated by Finol Hotels, a subsidiary of the company, Best Western operated by Value The Hotel, and KOKO HOTELS operated by COCO HOTELS, which is the brand concept of KOKO HOTELS, have started selling the reconstruction support plan "Traditional Beauty of Ishikawa: A Journey of Gold Foil Sparkles and Healing" to broadly convey the appeal of Ishikawa prefecture based on the theme of "spinning."
The company aims to contribute to the recovery of Ishikawa prefecture by embodying the spirit of craftsmanship that inherits the traditions of Ishikawa prefecture and the desire for reconstruction in the disaster-stricken areas, which has been woven throughout the company's hotels from KOKO HOTEL.