IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon
IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon
66% of Respondents Ages 18-29 Say Video Content Influences Their Amazon Purchasing Decisions the Most
18至29岁的66%受访者表示视频内容最影响他们在亚马逊上购买的决定
IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon
IZEA报告发现91%在英国的受众通过影响者的推荐在亚马逊上购买商品。
ORLANDO, Fla., July 16, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United Kingdom edition of its research report, "Influencers & Amazon 2024," today. The report is based on U.K. consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.
2024年7月16日,佛罗里达州奥兰多(美通社)IZEA全球有限公司(纳斯达克:GPV)IZEA本研究报告由Creator Economy的信息、数据和服务的首席提供商发布,为英国版本2024年的影响力和亚马逊报告以英国消费者的情绪为基础,并检视了影响力推销对购买行为的影响以及对在亚马逊出售的产品的影响。
The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online.
调查发现,英国62%的人在看到影响者使用某一产品后购买了它,而基于影响者建议进行购买的人至少比其他任何在线购物平台更有可能在亚马逊上购物6.5倍。
"Our U.K. edition of the 'Influencers & Amazon 2024' report offers fascinating insights into the dynamic interplay between influencer marketing and online consumer purchasing behavior," said Ted Murphy, IZEA CEO and founder. "The fact that 91% of influencer-driven purchases occur on Amazon underscores the platform's dominance in the online shopping space in the United Kingdom. It's also compelling to see that across all social media users, influencer posts are rated four times more effective than paid social ads. These insights underline the power and potential of influencer marketing in shaping e-commerce trends."
IZEA的创始人兼首席执行官特德·墨菲表示:“我们发布的这份英国版《影响力者和亚马逊2024》报告提供了有关影响力推销和在线消费者购买行为之间动态互动的引人深思的见解。91%的影响者推荐的购买行为发生在亚马逊平台上,这凸显了亚马逊在英国在线购物领域的主导地位。一项调查发现,所有社交媒体用户都认为影响者发布的帖子比付费社交广告的效果好四倍。这些见解突显了影响者推销在塑造电子商务趋势方面的力量和潜力。”
Key Insights on Amazon Purchasing Behaviour
亚马逊购买行为的主要见解
- 73% of social media users are Amazon Prime members.
- 91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon.
- Over 45% of those ages 30-44 shop on Amazon at least once per week.
- 66% of 18-to-29-year-olds say video content influences their Amazon purchasing decisions the most.
- 73%的社交媒体用户是亚马逊主板会员。
- 91%的基于影响者建议的购买行为在亚马逊上完成。
- 超过45%的30-44岁人群每周至少在亚马逊上购物一次。
- 66%的18-29岁人群表示,视频内容最能影响他们在亚马逊上的购物决策。
Insights on How Influencers Drive Amazon Sales
影响者如何推动亚马逊销售的见解
- 62% of all respondents have purchased products promoted by influencers.
- 56% of U.K. social media users have made influencer-inspired purchases on Amazon.
- 91% of those who have made influencer-inspired purchases say they made such purchases on Amazon.
- Those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online.
- 62%的受访者购买了影响者推销的产品。
- 56%的英国社交媒体用户在亚马逊上购买了基于影响者的建议购买的产品。
- 91%的基于影响者建议的购买行为在亚马逊上完成。
- 基于影响者的建议进行购买的人至少比其他任何在线购物平台更有可能在亚马逊上购物6.5倍。
Insights for Influencers as Consumers
影响者作为消费者的见解
- Influencers are 1.9 times more likely to purchase products on Amazon more than once per week compared to other social media users.
- 92% of influencers say they are the primary shopper in their household.
- 84% of influencers are Amazon Prime members.
- 与其他社交媒体用户相比,影响者更有1.9倍的可能频繁在亚马逊上购买产品。
- 92%的影响者表示,他们是家庭中的主购物者。
- 84%的影响者是亚马逊主板会员。
Insights on How Influencers Impact Other Influencers
影响者对其他影响者的影响方式
- 86% of influencers are likely to search on social media before making a purchase.
- 92% of influencers say they have purchased a product after seeing it being used by another influencer.
- 95% of influencers have recommended a product purchased on Amazon to someone else.
- 89% of influencers have left a positive product review on Amazon.
- 86%的影响者在购买前会在社交媒体上搜索。
- 92%的影响者表示,他们在看到其他影响者使用某种产品后会购买该产品。
- 95%的影响者曾向他人推荐在亚马逊购买的产品。
- 89%的影响者在亚马逊上留下了积极的产品评价。
Results from the study, conducted in June 2024, are based on the responses from 1,030 U.K. social media users over the age of 18. The report is part of an ongoing series of research studies focusing on influencers' key roles in influencing consumer behaviors and trends.
这份研究报告是2024年6月进行的,基于1030位年满18岁的英国社交媒体用户的回答。该报告是关于影响者在影响消费者行为和趋势方面的作用的系列研究的一部分。
The report is available to download for free here: U.K. Influencers & Amazon 2024.
可在此免费下载该报告:英国影响者 & 亚马逊 2024.
To work with IZEA as either an influencer or a marketer, visit izea.co.uk. For news and resources, follow IZEA at x.com/izea.
要成为IZEA的影响者或营销人员,请访问izea.co.uk以获取新闻和资源。IZEA Worldwide,Inc.(“IZEA”)是一家营销技术公司,提供软件和专业服务,使品牌能够与当今顶级社交影响者和内容创作者全谱系列进行合作和交易。该公司是发展创作者经济的捍卫者,使个人能够将其内容、创意和影响力货币化。IZEA在2006年推出了业内第一个影响者营销平台,并已在在线买卖者之间促成了近400万笔交易。领先的品牌和机构与IZEA合作,以增加数字参与度、多样化品牌声音、扩大内容生产和推动可衡量的投资回报。.
About IZEA Worldwide, Inc.
本新闻稿中的所有陈述均不基于历史事实,而是基于《1933年证券法》第27A条(修订版)和《1934年证券交易法》第21E条(修订版)的“前瞻性陈述”。对于IZEA的完整安全港声明,请访问https://izea.com/safe-harbor-statement/。
IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.
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- IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon
- IZEA报告发现91%在英国的受众通过影响者的推荐在亚马逊上购买商品。
CONTACT: Nicole O'Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
联系人:Nicole O'Hara
IZEA全球有限公司
电话:407-674-6911
电子邮件:pr@izea.com