'Taboola To Sell Ads For Apple' - Axios
'Taboola To Sell Ads For Apple' - Axios
'Taboola将为苹果卖广告' - Axios
Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.
广告技术巨头Taboola已经与Apple达成一项协议，为Apple News和Apple Stocks应用程序提供本地广告服务，Taboola创始人兼首席执行官Adam Singolda向Axios透露。
Why it matters: The deal provides new validation for Taboola's business, which has ballooned to over $1.4 billion in annual revenue as of 2023.
为什么很重要：此项协议为Taboola的业务提供了新的认可，截至2023年，其年收入已经达到14亿美元。
Taboola's effort to build trust with Apple across its various teams and stakeholders was "a multiyear process,'" Singolda said.
Singolda表示，Taboola在Apple各团队和利益相关者中建立信任的努力是“一个多年的过程”。
Between the lines: The deal is also a recognition from Apple that growing its ad business will require a serious sales operation — one that, if Apple doesn...
实际情况是：该协议还表明，Apple意识到发展广告业务...
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