NEW YORK; July 16, 2024 – Accenture (NYSE: ACN) has entered into an agreement to acquire Logic, a retail technology services firm that works with retailers to drive customer loyalty, boost revenue and increase agility through the use of technology. With strong capabilities in merchandising, stores, digital, analytics and cloud, the acquisition of Logic will further enhance Accenture’s ability to drive technology transformations for retail clients globally.
With a deep understanding of the retail industry and operational management, Logic will bring approximately 800 professionals with specialized skills in retail-focused technical strategies to Accenture Technology. Founded in 1997 and headquartered in Minneapolis, Minnesota, Logic has offices in 11 countries that serve more than 150 retail clients worldwide.
“Business disruption is intensifying and requires retailers to embrace a strategy of continuous reinvention to deliver value across every part of the business with digital technology at the core,” said Jill Standish, global lead of Accenture’s Retail industry practice. “The addition of Logic’s expertise and industry-specific skills will further enhance our ability to deliver comprehensive retail solutions and drive transformative outcomes for our clients to thrive in this dynamic marketplace.”
Bill Szlaius, Co-Founder & CEO, Logic said, “For more than 25 years, our focus at Logic has been helping our retail clients move faster, innovate smarter and thrive in the face of retail disruption. Joining Accenture will enable us to expand our reach and accelerate our mission, providing even greater value to our clients and unlocking new growth opportunities for our talented team.”
Logic will expand Accenture’s retail capabilities with the addition of essential skills in core technologies and platforms, as well as artificial intelligence (AI) and generative AI, to drive innovation for clients. This strategic move underscores Accenture’s commitment to helping retailers transform their organizations with technology so that they can better navigate the evolving retail landscape with confidence.
“Today, all business strategies lead to technology. Companies will need to transform every part of their enterprise using cloud, data, and AI to optimize operations and accelerate growth,” said Karthik Narain, group chief executive – Technology at Accenture. “Logic’s digital, data and cloud capabilities, coupled with its deep industry experience, will complement Accenture Technology’s capabilities and further expand our ability to deliver impactful results to our clients.”
Completion of the acquisition is subject to customary closing conditions, including receipt of regulatory approvals. Terms of the transaction were not disclosed.