According to the report from the Wise Finance app, as the search frequency of the keyword Celsius on Google search engine soars, the volatility of the stock price of global functional energy drink leader Celsius Holdings (CELH.US) may continue to increase in the near future, as this high-growth stock has become a name closely related to the energy drink battlefield. In the latest tracking period on the Nielsen statistical platform, Celsius Holdings continued to grab more market share from well-known competitors such as Monster Beverage, Reign, Bang, Rockstar, and Red Bull. However, its sales growth rate has slowed down to 13.0%.

Celsius Holdings is a global beverage company headquartered in Boca Raton, Florida, USA, known worldwide for its flagship product, CELSIUS functional energy drinks, committed to providing healthier alternatives to leisure drinks. Compared to traditional energy drinks, its products are sugar-free and emphasize functions that accelerate metabolism and burn calories.

Celsius's primary business includes the development, marketing and distribution of functional energy drink products. Its product line covers various flavors and forms, including canned drinks and instant powders. These beverages are mainly aimed at health and fitness enthusiasts, as well as physical and manual laborers, with the aim of supporting positive lifestyles and daily goals, while motivating global users to achieve a healthy and positive lifestyle.

On Wall Street, Morgan Stanley, a top investment bank, is one of the more cautious Wall Street investment institutions for Celsius Holdings. The institution's analysts said that Celsius has a strong development prospect in the United States, because the number of goods in each store is increasing, and the placement of drinks in supermarkets is also constantly improving, and non-tracking channels are also growing. But the institution warned that since Celsius began distributing similar products to PepsiCo, the company's distribution and growth cycles have been constantly changing, and it will be very difficult to compare sales in the next few quarters.

On Monday, Eastern Time in the United States, another Wall Street investment institution, TD Cowen, lowered its sales expectations for Celsius and the target stock price within 12 months, causing the company's stock price to drop sharply by 10% recently. The institution warned that due to the continuing pressure of inflation, fewer and fewer low-income consumers are choosing to buy energy function type drinks, and some are turning to carbonated soft drinks to save money.

On the Seeking Alpha investment research platform, Amrita Roy, an analyst from the platform, said that the recent sell-off wave has created a very attractive buying opportunity for Celsius, and believes that the opportunity to buy at a low price after the stock price has plummeted has arrived. The analyst wrote: "Although facing short-term challenges, I believe that Celsius is in a very favorable position in the energy drink field, because it is pushing a very strong product innovation cycle and adopting eye-catching marketing strategies to capture the needs of some consumer groups."

Interestingly, the search frequency and related search interests of the keyword Celsius and stock code CELH on Google search have skyrocketed last week. After the interest in searching for the CELH stock code and the frequency of searching for the keyword Celsius experienced a surge, the Celsius stock price has continued to rise strongly for four consecutive weeks.

At the close of the US stock market on Tuesday, the Celsius stock price rose slightly to $52.79, while the 52-week trading range was $45.03 to $99.62. According to the quantitative research model, compared with other beverage stocks, Celsius's valuation is still relatively low, but its profitability is close to the highest level in the industry. This company, focused on functional energy drinks, is expected to release financial data in the first two weeks of August. Options trading indicates that after the release of this performance report, the stock price will have a fluctuation range of more than 7%.