值得注意的是，巨星传奇旗下领衔产品魔胴咖啡作为该节目的特别赞助商亮相。该产品于2020年-2023年连续四年蝉联中国防弹饮料市场份额第一。在业内人士看来，巨星传奇这种IP与新零售业务双轮驱动的运营模式正是其护城河所在，有望为公司业绩带来持续性增长。Juxing Legend (06683) is now up nearly 6%, as of press time, up 5.98%, at HKD 11.34, with a turnover of HKD 9.3102 million.
According to the Zhitong Finance and Economics APP, Juxing Legend (06683) is now up nearly 6%, as of press time, up 5.98%, at HKD 11.34, with a turnover of HKD 9.3102 million.
In terms of news, the sixth episode of 'Le Laile Kuai Le' was released on July 14, with 'Vocal Changer' Huang Ling joining in and chatting about the starry road, and revealing the behind-the-scenes story of the two hit songs 'High Song' and 'Itchy'. It is reported that 'Le Lele Kuai Le' is co-produced by Juxing Legend, Zhejiang Satellite TV, and Z Vision, and will be broadcast simultaneously on Zhejiang Satellite TV, Z Vision, Youku Video, Migu Video, Migu Music, and Migu Music Express on June 9, 2024. After its premiere, the program's ratings ranked first among provincial TV stations in the same period for music variety shows.
It is worth noting that Juxing Legend's leading product, Modong Coffee, appeared as the special sponsor of the program. The product has ranked first in China's bulletproof beverage market share for four consecutive years from 2020 to 2023. Industry insiders believe that Juxing Legend's operation model, which is driven by both its IP and new retail business, is its moat, and it is expected to bring sustainable growth to the company's performance.
