On July 2nd, Chery's high-end brand, EXEED, announced its June sales report, selling a total of 13,252 new cars, an increase of 34.6% year-on-year, with new energy vehicles accounting for as much as 64.95%, achieving a rapid transformation to new energy. It is worth noting that with the hot sale of the Star Era ET, the single car sales price of EXEED reached 1.955 million yuan in June, and the brand's premium capacity has continued to increase, becoming the main force of China's high-end automobile brands. As of now, EXEED's cumulative sales from January to June have reached 54,447 vehicles, a year-on-year increase of 28.9%, achieving continuous year-on-year growth for six months in a row.

Under the heavy pressure of the price war sweeping the market and the decisive battle that opened at the beginning of the year, reasonable product iteration is the key to the outbreak of "EXEED Speed." Good products are always the underlying architecture that attracts consumers and the fundamental strength that allows a brand to break through in fierce market competition. Behind the increase in sales is the close relation to EXEED's opening of the "New Energy Year" to accelerate product iteration and rejuvenate, as well as its product strength reaching the forefront of independent brands. In the era of new energy, EXEED is taking the two major technological platforms of "M3X super hybrid + E0X electric" as the cornerstone, fully laying out the entire track technology route of plug-in hybrids, pure electric, and extended range, achieving full product electrification throughout the series. Since the beginning of this year, EXEED has successively launched new high-quality new energy models such as the Chasing Wind C-DM, Yao Guang C-DM, and Star Era ET, with a more perfect product structure. At the same time, EXEED is also actively listening to user feedback, continuously iterating existing products, and continuously meeting the needs of consumer upgrades with better product strength.

In 2024, Zhixing Automotive Technology (01274.HK) announced that it had won the mass production contract for Chery's EXEED Star Era series models. This is also the second mass production contract delivered to the EXEED series by Zhixing Automotive Technology (01274.HK)iDC 100 product, following the Moon-Scooping, Lingyun, and Yao Guang (overseas version) models. The iDC100 domain controller is a brand-new generation of high-performance and cost-effective parking solution developed by Zhixing Automotive Technology (01274.HK) based on the Texas Instruments TDA4VM chip. The iDC100 has a rich interface and can support multiple high-definition cameras, as well as 3M fisheye cameras, and can adapt to different types of ultrasonic sensors such as AK1/AK2. Thanks to Zhixing Automotive Technology (01274.HK)'s leading algorithms and engineering capabilities, the controller is able to use a single SOC solution (without an external MCU) to achieve a variety of parking functions such as AVM, APA, RPA, and HPA with a limited computing power of only 8 TOPS.