According to Adobe Analytics, online spending in the United States soared 11% year-on-year to $14.2 billion during Amazon's 48-hour Prime membership day, exceeding expectations and setting a new record.
The institutions stated that strong retail sales were driven by back-to-school shopping peaks and "significant product update cycles", as a large number of consumers rushed to buy new tablets, televisions, and Bluetooth speakers.
The institutions said that this year's retail trends have changed compared to last year. Last year, shoppers plagued by inflation tended to use discount events to stockpile food and other household essentials.
The company had predicted that US shoppers would spend $14 billion online during the two-day Amazon Prime membership period.
Adobe not only tracks transactions on Amazon, but also on many other retail websites in the United States. Amazon's Prime membership day was held on Tuesday and Wednesday and has become a major revenue driver for other retailers, who often hold competitive sales around Prime membership day.
Amazon said on Thursday that Prime membership day sales reached a "record-breaking" level, but did not disclose the total sales during the event.