July 19, 2024
Lawson Co., Ltd. (Head Office: Shinagawa-ku, Tokyo, President and CEO: Sadanobu Takemasu, hereinafter referred to as 'Lawson') has agreed to the 'Deco Life' (*) promoted by the Ministry of the Environment and will cooperate with Lawson United Cinema, a Lawson group, as part of heatstroke measures. From July 19 (Fri) to August 5 (Mon), we will distribute leaflets calling for heatstroke measures such as 'let's spend a cool summer in a movie theater, etc.' and 'hydration and electrolyte replenishment are important for preventing heatstroke' at four movie theaters in Gunma, Tochigi, and Ibaraki prefectures.
You can obtain a free exchange coupon that can be used during the period, such as 'Pocari Sweat Ion Water 500ml' from Otsuka Pharmaceutical Co., Ltd. from the two-dimensional code described on the leaflet and exchange the goods at about 650 stores (excluding 'Lawson store 100') in Gunma, Tochigi, and Ibaraki prefectures.
Spending time in a cool movie theater or Lawson can contribute to decarbonization by participating in 'Deco Life'.
(*) 'Deco Life' is a word that combines 'decarbonization,' which reduces CO2, 'deco' which includes eco-friendly, and 'life' which means activities and lifestyles. It introduces the overall image of a future rich life that leads to decarbonization and works together with the country, local governments, companies, organizations, etc. to promote a new lifestyle for the people and consumers. |
According to the announcement by the Japan Meteorological Agency, the average temperature in July and August this year is expected to be higher than usual. Through this effort, we will call for heatstroke prevention and suggest ways to spend a hot season without relying too much on excessive air conditioning by providing 'opportunities and places' and 'goods' that contribute to heatstroke measures, aiming for both heatstroke prevention and decarbonization.
[Overview of the initiative]
■ Implementation period July 19 (Fri) to August 5 (Mon) | |
■ Place * We will distribute to those who watch movies. (One per person) * Distribution will end as soon as the leaflets run out. - United Cinema Maebashi Address: 2-1-1 Bunkyomachi, Maebashi-shi, Gunma In Keyaki Walk Maebashi - United Cinema Ashikotown Ashikaga Address: 3-2 Otsukacho, Ashikaga-shi, Tochigi, Ashikotown Ashikaga - United Cinema Mito Address: COMBOX310, 1-7-44 Miyacho, Mito-shi, Ibaraki - Cineplex Tsukuba Address: 370-1 Shimohara, Tsukuba-shi, Ibaraki, in Tsukuba YOU World. Usage of Free Redemption Coupon: Approximately 650 Lawson stores in Gunma, Tochigi, and Ibaraki Prefecture. *Excluding Lawson Store 100. | Distributed Flyer:  |
Either one bottle of “Pokari Sweat Ion Water 500ml” or “Pokari Sweat 500ml”. (Coupon valid from July 19th to August 5th.) | |