Tesla Sees 24% Drop In California Registrations As EV Competition Heats Up
Tesla Sees 24% Drop In California Registrations As EV Competition Heats Up
Tesla Inc. experienced a 24% drop in car registrations in California during the second quarter, according to data from the California New Car Dealers Association. This marked the third consecutive quarter of declining sales in this critical market.
特斯拉股份有限公司在第二季度加利福尼亚州的汽车注册量下降了24％，根据加利福尼亚新车经销商协会提供的数据。这标志着这个重要市场销售连续第三个季度下降。
Tesla's registrations in California fell to 52,211 vehicles in the second quarter, while the battery electric vehicle market only declined by 1.3% during this period, hybrid vehicle sales surged by 22% in California.
特斯拉在加利福尼亚的注册车辆在第二季度降至52,211辆，而在此期间的电池电动汽车市场仅下降了1.3％，混合动力车销量在加利福尼亚激增了22％。
The Model Y crossover remains Tesla's top-selling model in California, although its market share dropped to 53.4% in the first half of the year, down from 64.6% in the same period last year.
模型Y跨界车仍然是特斯拉在加利福尼亚最畅销的车型，尽管在上半年其市场份额从去年同期的64.6％下降到53.4％。
High interest rates and increased competition have led to a decline in demand for electric vehicles as consumers turn towards more affordable hybrid options.
高利率和增加的竞争导致消费者转向更为负担得起的混合动力选项，从而导致电动汽车的需求下降。
Reuters reported that Potential Tesla buyers in the U.S. are reportedly deterred by CEO Elon Musk's divisive public persona.
路透社报道称，在美国，潜在的特斯拉买家据说被首席执行官埃隆·马斯克具有分裂性的公众形象所吓退。
Musk's endorsement of Republican candidates and controversial statements have raised concerns about Tesla's brand, particularly in liberal states like California, which accounts for 10% of the company's global deliveries.
马斯克支持共和党候选人和有争议的言论引起了人们对特斯拉品牌的担忧，特别是在像加利福尼亚这样的自由派州，这个州占该公司全球交付量的10%。
"Tesla's allure seems to be wearing off, signaling potential trouble for the direct-to-consumer manufacturer," the report noted.
该报告指出：“特斯拉的吸引力似乎正在减弱，这预示着直销制造商可能会面临潜在的困境。”
Tesla relocated its headquarters from California to Texas in 2021, and Musk announced this week that other ventures like SpaceX and X would also move, following disagreements with Governor Gavin Newsom's policies on transgender issues.
特斯拉于2021年将总部从加利福尼亚搬到德克萨斯州，马斯克本人宣布其他公司，如spacex和x也将跟随搬迁，原因是与加文·纽森州长的变性议题政策不和。
From January to June, Tesla's registrations in California decreased by 17%. Meanwhile, competitors like Hyundai Motor Company, Kia Corp, BMW, Mercedes-Benz Group, Ford Motor Co, and Rivian Automotive Inc saw significant sales increases.
从一月到六月，特斯拉在加利福尼亚的注册量减少了17％。与此同时，像现代汽车股份有限公司、起亚汽车股份有限公司、宝马股份公司、戴姆勒股份公司、福特汽车公司和瑞弗汽车公司等竞争对手则看到了显著的销售增长。
Tesla is set to release its quarterly results on Tuesday, July 23. The company delivered more vehicles than analysts anticipated in the second quarter, though these figures were still lower compared to the previous year.
特斯拉预计于7月23日发布季度业绩。该公司在第二季度交付的车辆比分析师预期的437,800辆更多，尽管这些数字仍低于去年同期。
Tesla reported second-quarter deliveries of 443,956 compared to a Street consensus estimate of 437,800.
特斯拉二季度交付443,956辆，而华尔街共识预估为437,800辆。
Tesla stock has lost more than 14% in the last 12 months. Investors can gain stock exposure via the Consumer Discretionary Select Sector SPDR Fund and the Fidelity MSCI Consumer Discretionary Index ETF.
特斯拉股票在过去的12个月中已经下跌了超过14％。投资者可以通过非必需消费类etf-spdr和富达MSCI非必需消费类指数ETF获得股票暴露。
Price Action: TSLA shares are trading higher by 0.24% at $249.82 in premarket at the last check on Friday.
股价走势：周五早盘最后一次检查时，TSLA股价以0.24％的涨幅以249.82美元的价格交易。
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