Yanker Shop Food (002847.SZ): Continuously enhancing brand influence and channel momentum by driving traffic with live streaming hosts on Douyin platform.

Gelonghui Finance · Jul 22 06:32

Gelonghui July 22丨Yanjin Shop (002847.SZ) said on the investor interactive platform that according to the 2023 annual report, the company's e-commerce channel accounts for 20.13%, and e-commerce channel revenue includes the Douyin channel. The company's influence and channel power continues to grow on the Douyin platform, and its brand influence and channel potential continue to grow. In addition to maintaining the advantages of the original KA and AB supermarkets, the company focuses on developing e-commerce, snack mass stores, CVS, campus stores, etc., and has cooperated deeply with current popular snack brands such as Snack Busy, Zhao Yiming, and Snack Youming. In 2024, “The King of Eggs” quail eggs will enter Sam's member stores, and the “Big Devil” sesame sauce has won wide recognition from consumers and online and offline channel vendors. High-quality single products and improved omni-channel capabilities have boosted the rapid development of categories such as quail eggs and casual konjac.

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盐津铺子(002847.SZ)：在抖音平台与主播种草引流，品牌影响力和渠道势能持续增强

Yanker Shop Food (002847.SZ): Continuously enhancing brand influence and channel momentum by driving traffic with live streaming hosts on Douyin platform.

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