LinkedIn Deploys AI And Games To Compete With Meta and TikTok
LinkedIn Deploys AI And Games To Compete With Meta and TikTok
Microsoft Corp (NASDAQ:MSFT) LinkedIn is deploying artificial intelligence to offer career advice and has introduced games to the platform, aiming to attract users more frequently and stimulate growth in the competitive social media landscape.
微軟公司（NASDAQ:MSFT）的領英正在利用人工智能提供職業建議，並在平台上引入遊戲，旨在吸引更多用戶並刺激競爭激烈的社交媒體領域的創業板增長。
LinkedIn has recently rolled out daily puzzles and AI features to craft articles that provide worker guidance, the Financial Times reports.
據英國《金融時報》報道，領英最近推出了每日益智遊戲和人工智能功能，用於編寫提供工人指導的文章。
The platform, traditionally a professional development tool, sees less frequent logins than entertainment-focused networks like Meta Platforms Inc's (NASDAQ:META) Facebook and TikTok.
這個傳統上是職業發展工具的平台，登錄次數比Meta Platforms Inc.（納斯達克:META）旗下的Facebook和TikTok等娛樂重心的網絡要少。
Also Read: LinkedIn Co-Founder Criticizes Trump Media's $6B Valuation Compared to Meta – What's Going On?
此外，領英聯合創始人批評特朗普媒體的60億美元估值與Meta目前的情況不一樣嗎？
Editor-in-chief Daniel Roth told the Financial Times that the goal is to build a daily habit among users.
領英的首席編輯丹尼爾·羅斯對英國《金融時報》表示，目標是建立用戶的日常習慣。
LinkedIn reported a record engagement of 1.5 million content interactions per minute in June. Analytics firm Similarweb noted that visits to LinkedIn, which reached 1.8 billion last month, have increased recently, but growth has slowed since early 2024. Year-on-year growth of site visits was just 5% in June, down from the higher rates of 2021 and 2022.
6月份，領英每分鐘報告了創紀錄的150萬內容互動。分析公司Similarweb注意到，領英的訪問量達到了18億，儘管近期有所增加，但增長自2024年初以來放緩。6月份的同比網站訪問量僅增長了5%，低於2021年和2022年較高的增長率。
Media analyst Kelsey Chickering from Forrester told the Financial Times that LinkedIn might need to make the platform 'stickier' to sustain growth.
福雷斯特的媒體分析師凱爾西·奇克林格在接受英國《金融時報》採訪時表示，領英可能需要讓平台更具“粘性”來維持增長。
In an effort to engage users more, LinkedIn has started implementing algorithmically driven feeds similar to platforms like X, TikTok, and Instagram.
爲了增加用戶參與度，領英開始實施算法驅動的內容推送，類似於X、TikTok和Instagram等平台。
In March, LinkedIn announced that its Premium subscription grew by 25% year over year, reaching $1.7 billion in revenue, thanks to its AI features.
領英在三月份宣佈，由於其人工智能功能，其高端訂閱業務的收入同比增長25%，達到了17億美元。
LinkedIn's annual revenue reached over $13.8 billion in fiscal 2022, up from $10.3 billion in fiscal 2021, as per SignHouse.
據SignHouse統計，領英的年度營業收入在2022財年達到了超過138億美元，高於2021財年的103億美元。
Price Action: MSFT shares were trading higher by 0.70% at $440.15 premarket at the last check on Monday.
截至上週一最後覈查時，MSFT股票以440.15美元的漲幅高達0.70%。
Also Read: LinkedIn Unveils Premium Pages, New Subscription Plan Offers Exclusive Growth Tools For Small Businesses
領英發布了高級頁面和新的訂閱計劃，爲小型企業提供專屬的增長工具。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Photo via Wikimedia Commons
照片通過Wikimedia Commons