名创优品创始人叶国富On July 22nd, the "2024 Forbes China Best CEO" list was announced, and the founder, chairman and CEO of Miniso, Ye Guofu, was listed along with outstanding entrepreneurs such as Lei Jun, founder of Xiaomi, Wang Chuanfu, founder of BYD, and Zhong Shuangquan, founder of Nongfu Spring.
The Forbes China Best CEO list has always been widely recognized for its fair and authoritative selection mechanism. The selected industry leaders are not only the model of business innovation in the new era, but also the shiny pioneers of industry change and leadership.
According to the list, multinational management ability has become an important indicator for measuring the performance of Chinese CEOs. With his unique innovative management concept and accurate insight into market trends, Ye Guofu has led Miniso to achieve remarkable results on the global stage. This honor is not only a high praise for Ye Guofu's outstanding leadership, but also a solid proof of Miniso's strong competitiveness and influence in the global market.
Ye Guofu, founder of Miniso.
As an entrepreneur who upholds "long-termism," Ye Guofu takes "insisting on doing difficult and valuable things" as the core value of the company, insisting on doing things that are valuable to consumers, corporate development, and social development, and telling the story of China to the world.
In 2023, on the occasion of Miniso's tenth anniversary, Ye Guofu launched a global brand strategy upgrade, positioning the company as a "super brand" with the latest brand concept of "global IP joint collection store," and fully moving towards globalization. In the whole year of 2023, Miniso's revenue exceeded 13.8 billion yuan, an increase of nearly 40% year-on-year, once again refreshing the record.
As of March 31, 2024, Miniso has a total of 6,630 stores worldwide, including 2,596 overseas stores, covering 111 countries and regions around the world. Overseas market revenue is growing rapidly, becoming a new benchmark for the global development of Chinese brands.
