截至2024年3月31日，名创优品的全球门店数量达6，630家，其中海外门店达2，596家，遍布全球111个国家和地区，海外市场营收高速增长，成为中国品牌全球化发展的新标杆。On the afternoon of July 22, Sina Technology reported that on July 22, the "2024 Forbes Best CEO in China" list was announced, and the founder, chairman of the board of directors, and CEO of Miniso Group, Ye Guofu, was ranked on the list, as well as many outstanding entrepreneurs such as Lei Jun, founder of Xiaomi Group, Wang Chuanfu, founder of BYD, and Zhong Shanshan, founder of Nongfu Spring.
According to the list, multinational management ability has become an important indicator for measuring the performance of Chinese CEOs. With his unique innovative management concept and accurate insight into market trends, Ye Guofu has led Miniso to achieve remarkable results on the global stage. This honor is not only a high praise for Ye Guofu's outstanding leadership, but also a solid proof of Miniso's strong competitiveness and influence in the global market.
In 2023, on the occasion of the tenth anniversary of Miniso, Ye Guofu launched a global brand strategy upgrade, positioning the brand as the latest "global IP joint store", and fully moving towards becoming a "super brand" in globalization. In 2023, Miniso's revenue exceeded 13.8 billion yuan, an increase of nearly 40% year-on-year, once again breaking the record.
As of March 31, 2024, Miniso's global store count has reached 6,630, including 2,596 overseas stores, covering 111 countries and regions around the world. Overseas market revenue has grown rapidly, making it a new benchmark for the global development of Chinese brands.
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