Jake Paul's Personal Care Brand W Raises $14M, Targets $50M In Annual Sales: 'Runway To Achieve A Massive And Successful Future'
Jake Paul's Personal Care Brand W Raises $14M, Targets $50M In Annual Sales: 'Runway To Achieve A Massive And Successful Future'
Professional boxer and entrepreneur Jake Paul announced a new round of funding for his W personal care brand, which launched exclusively in Walmart Inc (NYSE:WMT) stores earlier this year.
职业拳击手和企业家Jake Paul 宣布，他的个人护理品牌“W”进行了一轮新的融资。这个品牌今年早些时候只在沃尔玛公司（NYSE：WMT）的门店销售。
What Happened: W, founded by Paul, raised $14 million in seed and Series A Funding, which comes on top of Paul's Betr sports betting company and sports media brand increasing its valuation through new investors earlier this year.
事件始末：Paul创立的W公司在种子和A轮融资中筹集到1400万美元。今年早些时候，Paul的博彩公司Betr和体育媒体品牌通过新的投资者增加了估值。
Shrug Capital led the investment round that valued the company "north of $150 million." Other co-investors in the round included Range Group, 305 Ventures, Uphonest Capital, Quiet Capital and Palm Tree Crew.
Shrug Capital领投的融资轮估值超过1.5亿美元。该轮融资的其他联合投资者包括Range Group、305 Ventures、Uphonest Capital、Quiet Capital和Palm Tree Crew。
"The industry is riddled with legacy players that are taking antiquated approaches and in turn are losing market and mindshare," Shrug Capital's Managing Partner Moshe Lifschitz said.
Shrug Capital的管理合伙人Moshe Lifschitz说：“这个行业充斥着采用陈旧方法的遗留玩家，结果是失去了市场和心智份额。”
Lifschitz said W has characteristics of becoming a next generation household brand.
Lifschitz说，W公司有成为下一代家庭品牌的特点。
Individual investors in the funding round include Celsius' CEO John Fieldly, Fanatics' CEO Michael Rubin, Lil Durk, Nick Kyrgios, Naomi Osaka, Carter Reum and Paris Hilton.
本次融资的个人投资者包括Celsius首席执行官John Fieldly、Fanatics首席执行官Michael Rubin、Lil Durk、Nick Kyrgios、Naomi Osaka、Carter Reum和Paris Hilton。
"It's incredibly important to me that W fill the void that's been apparent in the men's personal care category for decades," Paul said.
Paul说：“对我来说，W品牌的填补男士个人护理品类几十年的空缺非常重要。”
He noted that the brand has driven record sales in under a month and uses a "forward-thinking approach" with creator partnerships.
他指出，该品牌利用创造者合作采用“前瞻性的方法”推动了创纪录的销售额。
"Our funding to date reflects our investors' confidence in the immense opportunity we have to build a new type of legacy brand in unique and unexperienced ways."
“到目前为止，我们的融资反映了我们的投资者对于我们以独特和前所未有的方式打造新一代品牌的巨大机遇的信心。”
Paul said he invested his own capital in the company alongside partner and co-founder Geoffrey Woo.
Paul说，他和搭档兼联合创始人Geoffrey Woo一起向公司投入了自己的资本。
"We strongly believe in W's runway to achieve a massive and successful future."
“我们坚信W公司有成为一家庞大而成功的企业的机会。”
Read Also: Jake Paul's Sports Betting Company Betr Partners With Betting Ladies: 'Exciting Opportunity To Expand Our Reach And Impact'
阅读更多：Jake Paul的博彩公司Betr与Betting Ladies合作：“扩大我们的影响范围的机会令人兴奋”
Why It's Important: The W brand launched exclusively in Walmart stores last month and has broken records for the retailers' "Emerging Brand" category.
为什么重要：W品牌上个月只在沃尔玛的门店中开售，打破了零售商“新兴品牌”类别的记录。
The company said it has done "seven figures in sales" since launching and is on track to hit more than $50 million in sales in its first year.
公司表示，自推出以来，销售额已达到了七位数，并将在第一年实现超过5000万美元的销售额目标。
"W will use the capital to support both SKU and retailer expansion as the company continues on its mission to reinvigorate the men's personal care aisle through its better-for-you products at a great value," the company added.
“W将利用资金来支持公司和零售商的扩张，我们的使命是通过我们的更健康实惠的产品来重新振兴男士个人护理产品区。”
Along with its investors, W has a team of co-owners that include celebrity and brand ambassadors. The company said this includes MMA champion Sean O'Malley and hip-hop megastar Rubi Rose with more to be added soon.
除了投资者，W还拥有由名人和品牌大使组成的共同业主。该公司表示，这包括MMA冠军Sean O'Malley和嘻哈巨星Rubi Rose，很快将有更多人加入。
W CEO and co-founder Woodie Hillyard said he's excited to expand the customer touchpoints for W going forward and "breaking records" in the CPG brands category.
W的CEO和共同创始人Woodie Hillyard表示，他对W未来扩大客户触点并在CPG品牌类别中“打破记录”感到兴奋。
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Photo: Shutterstock
Photo: shutterstock