Google Backtracks On Third Party Cookie Policy, Sparks Gains In Ad Tech And Publisher Stocks
Google Backtracks On Third Party Cookie Policy, Sparks Gains In Ad Tech And Publisher Stocks
Ad-tech players protested, accusing Google of attempting to strengthen its monopoly in the space and making it more difficult for advertisers to track their ads' performance.Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google reversed its long-standing plan to eliminate cookies in its Chrome browser due to industry and regulatory pushback.
由于行业板块和监管压力，Alphabet Inc（纳斯达克股票代码：GOOG，纳斯达克股票代码：GOOGL）的Google逆转了其长期计划，取消Cookies在其Chrome浏览器中的计划。
Advertisers and publishers use cookies and small text snippets to identify users and target ads.
广告主和发布商使用Cookies和小文本片段来识别用户并定向广告。
This decision follows objections from digital advertising companies and regulators to Google's proposed alternative technologies.
由于数字广告公司和监管机构对Google提出的替代技术提出反对意见，因此Google做出了这一决定。
Ad-tech players protested, accusing Google of attempting to strengthen its monopoly in the space and making it more difficult for advertisers to track their ads' performance.
广告技术参与者抗议，指控Google试图加强其在市场上的垄断地位，并使广告商更难跟踪广告的表现。
Instead of eliminating cookies, Google will now prompt Chrome users to decide whether to enable or disable cookies.
Google现在不会取消Cookies，而是会提示Chrome用户决定是否启用或禁用Cookies。
This move will keep the internet free and support advertisers relying on cookies to track user data. Websites will continue to display consent boxes for cookies, maintaining the current user experience, CNBC reports.
这一举措将维护互联网的自由，支持依赖Cookies来跟踪用户数据的广告商。CNBC报道称，网站将继续显示Cookies的同意框，保持当前的用户体验。
Google aims to address industry concerns and maintain advertising effectiveness by keeping cookies. However, regulators like the U.K.'s Information Commissioner's Office expressed disappointment, emphasizing the need for better online privacy protections.
Google旨在通过保留Cookies来解决行业问题和保持广告效果。但是，像英国信息专员办公室这样的监管机构表达了失望情绪，并强调需要更好的在线隐私保护。
Google's decision means that advertisers can continue using valuable data for targeted ads while users have more control over their cookie preferences. Despite this change, the push for greater online privacy remains strong.
Google的决定意味着广告商可以继续使用有价值的数据进行定向广告，而用户则可以更好地控制自己的Cookie偏好。尽管有这一变化，人们对更大的在线隐私保护的追求仍然很强烈。
Nearly 40.9% of websites worldwide use cookies to collect user data, CNBC cites W3Techs web technology research firm.
CNBC援引W3Techs网站技术研究公司的数据称，全球近40.9%的网站使用Cookies收集用户数据。
Google's reversal had a varied impact on ad tech stocks Tuesday. The Trade Desk, Inc (NASDAQ:TTD), Magnite, Inc (NASDAQ:MGNI), DoubleVerify Holdings, Inc (NYSE:DV), Perion Network Ltd (NASDAQ:PERI), Criteo (NASDAQ:CRTO), and Outbrain Inc (NASDAQ:OB) stocks gained close to 1%-2%. Digital Turbine, Inc (NASDAQ:APPS), PubMatic, Inc (NASDAQ:PUBM), and Integral Ad Science Holding Corp (NASDAQ:IAS) gained 3%-4%.
Google的这一逆转对广告技术股票的影响各不相同，星期二（3月9日），The Trade Desk, Inc（纳斯达克股票代码：TTD），Magnite, Inc（纳斯达克股票代码：MGNI），DoubleVerify Holdings, Inc（纽约证券交易所股票代码：DV），Perion Network Ltd（纳斯达克股票代码：PERI），Criteo（纳斯达克股票代码：CRTO）和Outbrain Inc（纳斯达克股票代码：OB）股票涨幅接近1%-2%。Digital Turbine, Inc（纳斯达克股票代码：APPS），PubMatic, Inc（纳斯达克股票代码：PUBM）和Integral Ad Science Holding Corp（纳斯达克股票代码：IAS）上涨了3%-4%。
Publisher stocks, including New York Times Co (NYSE:NYT), News Corp (NASDAQ:NWS), MarketWise, Inc] (NASDAQ:MKTW), Gannett Co, Inc (NYSE:GCI), and Scholastic Corp (NASDAQ:SCHL), are up following the update.
更新后，包括纽约时报公司（纽约证券交易所股票代码：NYT），News Corp（纳斯达克股票代码：NWS），MarketWise, Inc（纳斯达克股票代码：MKTW），Gannett Co, Inc（纽约证券交易所股票代码：GCI）和Scholastic Corp（纳斯达克股票代码：SCHL）在内的发布商股票也有所上涨。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免责声明：本内容部分使用人工智能工具生成，并经Benzinga编辑审核发布。
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