JiaMan Clothing (301276.SZ) recently stated during an institutional investor reception that, based on the characteristics of the children's clothing industry, as children grow and their bodies change, the market demand for children's clothing is relatively inflexible. In addition, the majority of children's clothing buyers are parents, who primarily base their purchase decisions on quality, comfort, and cost-effectiveness.
After over 30 years of operation in children's clothing, JiaMan Clothing has accumulated a rich database of patterns and design elements. Its brands are mid-to-high-end brands with a certain degree of brand awareness. The styles combine classic with popular elements, and its product quality is generally recognized by consumers. From a brand structure perspective, it covers different levels of brands such as mid-range, mid-to-high-end, and high-end, and encompasses different styles such as light outdoor leisure, American casual, and British campus. A differentiated competitive pattern has been formed among the brands, with a clear and distinctive brand matrix. Overall, the company's children's clothing business has stable profitability with relatively strong resilience.
