Japan Airlines Corporation (Head Office: Shinagawa-ku, Tokyo, Representative Director and Group CEO: Mitsuko Tottori, hereinafter referred to as "JAL") and KDDI Corporation (Head Office: Chiyoda-ku, Tokyo, Representative Director and CEO: Makoto Takahashi, hereinafter referred to as "KDDI") have been working on creating experiential value through digital technology such as XR experiences (※1) in airport lounges / on-board, etc. and now we have launched the "Digital x Oshi-activitiy" project (hereinafter referred to as "This project") targeting new mobility demand and creation of population.
■ Overview
In recent years, it has been said that one in three Japanese citizens are engaged in some kind of "oshi-activity" (※2), and oshi-activities have been widely established as activities to deepen the bond between people and their favorite subjects, and its market size is also expanding.
In this project, we will combine JAL's customer points of contact and connections with local communities with KDDI's generative AI and XR technology to create various points of contact and generate immersive experiences for "oshi-activities", and create new mobility demand.
■In the future
JAL and KDDI will accelerate the expansion of oshi-activity targets and experiential contents through this project, and aim to continue to support oshi-activity on an ongoing basis. In addition, we will consider creating a platform that can be used by various stakeholders such as local governments, businesses, and content holders by expanding digital experiences based on immersive experiences.
We will continue to create innovations that utilize the strengths of both companies and continue to create experiences for the next generation.
■Implementation details
First, we will hold two events: a popular anime pilgrimage and a regional puzzle-solving game targeting customers engaged in oshi-activities to create interaction and population.
1. Love Live! Series collaboration "Flying to Okinawa with Nijigasaki members!"
In a special tour by JAL and JAL Pack, a new pilgrimage experience in collaboration with the popular anime "Love Live! Nijigasaki High School Idol Club", scheduled to be released in September 2024, will be held in Okinawa prefecture.
You can enjoy an immersive experience where the appearing members appear on the smartphone screen and walk together to the location of the movie. We aim to provide new possibilities for pilgrimage sites by combining digital experiences with the real world.
2022 Project Love Live! Nijigasaki Gakuen School Idol DoukoukaiSales site:
Sales start date: After September 6, 2024
Production cooperation: Bandai Namco Filmworks
2. "Regional puzzle-solving and treasure hunting games"
We will hold a new regional treasure hunting game in collaboration with regions such as the Tokyo metropolitan area and the Kansai region.
By clearing missions based on conversations with game characters using generative AI, you can enjoy a special experience where you can travel around the region.
We aim to create an immersive and enjoyable experience in the region, and plan to implement it around autumn 2024.
3. Providing high-immersion experiences - Trip XR-
The co-creation open innovation lab "STYLY Spatial Computing Lab" (*3), which considers the use cases of Apple Vision Pro utilized by KDDI and others, will collaborate with Japan Xreal Corporation to verify new use cases for smart glasses in travel and business trips, including pilgrimage and puzzle games, as well as other experiential activities.
We will inform you of the details of Trip XR once they are determined.
Notes
(*1) "Conducted VR service demonstration experiment on board for the first time in Japan":
"Conducted video viewing service demonstration experiment using smart glasses in JAL international airport lounge":
(*2) "Oshinomics Report (Hakuhodo)":
(*3) "STYLY Spatial Computing Lab, a co-creation open innovation lab, launched to create next-generation businesses in the era of spatial computing":
Above.