Viant And Havas Media Network Achieve 100% Scale And 93% Unique Reach In Landmark Cookieless Test
Viant And Havas Media Network Achieve 100% Scale And 93% Unique Reach In Landmark Cookieless Test
Cookieless Activation Achieved through the Viant DSP
通过Viant DSP实现无cookie激活
Viant Technology Inc. (NASDAQ:DSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world's largest global communications networks, powered by data from PurpleLab, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US. The test, conducted for a major US-based pharmaceutical advertiser, achieved 100% scale and a 93% unique reach across premium publishers when utilizing the Viant Household ID to target consumers instead of traditional cookies.
领先的广告技术公司Viant Technology Inc.（NASDAQ:DSP）今天宣布，与全球最大的通信网络之一的Havas Media Network合作，利用拥有美国最大医学和药品理赔数据库之一的医疗分析公司PurpleLab提供的数据，成功执行了一个无cookie广告测试。该测试为一家美国大型制药广告客户进行，利用Viant Household ID来定位消费者，而非传统Cookie，实现了100%的规模和93%的独特到达率，覆盖了优质发布者。