Southwest Bids Farewell To Open Seating After Customer Feedback, Poor Earnings
Southwest Bids Farewell To Open Seating After Customer Feedback, Poor Earnings
Southwest Airlines Co (NYSE:LUV) has stubbornly held on to its first-come-first-serve seating policy for over 50 years.
西南航空公司（纽约证券交易所代码：LUV）50多年来一直固执地坚持其先到先得的座位政策。
The air carrier will now shed its famous open seating policy after a change in consumer preferences and poor second-quarter earnings.
在消费者偏好发生变化和第二季度收益不佳之后，这家航空公司现在将取消其著名的开放座位政策。
The Dallas, Texas-based company cited how 80% of its customers and 86% of potential customers prefer assigned seats to open seating.
这家总部位于德克萨斯州达拉斯的公司列举了其80％的客户和86％的潜在客户更喜欢指定座位而不是开放式座位。
Southwest also found that when customers switch to competitors, open seating is the most commonly cited reason.
西南航空还发现，当客户转向竞争对手时，开放座位是最常被提及的原因。
The change in seating policy will also allow Southwest to offer premium seating for the first time. Customers prefer having the option to pay more for additional legroom, feedback shows.
座位政策的变化还将允许西南航空首次提供高级座位。反馈显示，客户更愿意选择为额外的伸腿空间支付更多费用。
The company expects that one-third of seating will be designated premium.
该公司预计，三分之一的座位将被指定为高级座位。
"Moving to assigned seating and offering premium legroom options will be a transformational change that cuts across almost all aspects of the Company," Southwest CEO Bob Jordan said.
西南航空首席执行官鲍勃·乔丹说：“改用指定座位并提供优质的伸腿空间选项将是一项变革性变革，几乎涵盖公司的各个方面。”
Delta Air Lines Inc, a competitor of Southwest, has performed better than most industry peers in recent years. Experts have pointed to Delta's premium identity as a means of insulation against unfavorable economic trends. Southwest's introduction of premium seating could help the company regain customers seeking a premium experience.
西南航空的竞争对手达美航空公司的表现优于大多数行业同行。专家指出，达美航空的高级身份是抵御不利经济趋势的一种手段。西南航空推出高级座位可以帮助该公司重新获得寻求优质体验的客户。
Price Action: Southwest's share price has fallen over 20% in the past year.
价格走势：西南航空的股价在过去一年中下跌了20％以上。
At the time of writing, the company's stock is worth $27.45, up 3.16%.
在撰写本文时，该公司的股票价值27.45美元，上涨3.16％。
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