Singapore, 26 July 2024 – With the nation's birthday and the Olympic Games coinciding this year, Singtel launches its annual National Day film in support of Team Singapore athletes who will be making their way to the world's most prestigious sporting competition in Paris. Titled "Shining Bright From Singapore to Paris", the 90 second film celebrates the Olympics journey of some of the republic's most promising sports profiles: shuttler Loh Kean Yew, kitefoiler Maximilian Maeder and fencer Kiria Tikanah Abdul Rahman.

The film is the latest addition to Singtel's series of branded films that embody its Group purpose, Empower Every Generation. This guiding principle helps direct every aspect of the business, so that the power of technology can be harnessed to inspire and uplift communities.

"As a long-time sponsor of the Singapore National Olympic Council (SNOC), we've been privileged to extend our unstinting support to Team Singapore as they've strived to represent the country in the world's major games, putting Singapore on the global stage time and again. The road to the Olympics requires hard work, focus and the determination to succeed and these values resonate deeply with us at Singtel. We are proud to feature three of Singapore's best athletes - Kean Yew, Maximilian and Kiria - and we hope this will inspire a new generation of youth who dare to chase their dreams and have the work ethic to realise their full potential," says Mr Yuen Kuan Moon, Singtel Group CEO.

Singtel has been an Official Partner of SNOC since 2012 and is one of the earliest corporate sponsors supporting Team Singapore athletes. In 2023, the Group renewed its sponsorship with SNOC for the third time pledging S$1.7 million over the next five years, its biggest sponsorship for sports to date. The sponsorship will continue to help fund training grants for athletes, and offset fees and expenses at major games.

Ingredients for success

In the film, Kean Yew, Maximilian and Kiria are seen preparing for the Paris Olympics with their coaches and teammates as well as training against iconic Singapore locations such as Marina Bay, Gardens by the Bay, and Henderson Waves at Telok Blangah Hill Park. As they get physically and mentally primed for one of the most important competitions in their career, they have called out three ingredients they regard as critical for success – speed, resilience, and tenacity.

Ms Lian Pek, Singtel's Vice President of Group Strategic Communications and Brand adds, "We understand these values all too well which is why these athletes' stories of endeavour speak to us at Singtel. As the leading provider of advanced connectivity, digital services and digital infrastructure, speed and the resiliency of our networks, platforms and services are crucial to our success and ambitions to serve our stakeholders, be they our customers or communities. Our athletes also remind us that we need tenacity and a little fire in the belly to go that extra mile. I'm sure Singapore's Olympics story will resonate with anyone who's ever dreamed of reaching beyond themselves."

"Shining Bright From Singapore to Paris" premieres today on Singtel TV and across its digital platforms. Each athlete will also highlight one of the three essential values for achieving success in three separate 30 second videos.

Speed

"Flying" through the waters is Maximilian. In the video, he shares he wants to "show the world how fast and powerful our nation can be". Indeed, he will be a fierce competitor with his consecutive victories leading up to Paris. Maximilian will be making his first Olympic appearance this year and was previously the youngest winner in any Olympic sailing class competition at the age of 16 in 2023.

Resilience

Kiria made history as the first female Singaporean to ever compete in the epee event, at the 2020 Tokyo Olympics. In her video, she talks about rising to the challenge to make Singapore proud. Kiria has secured her place to compete again at this year's Olympic Games, and she is ready to rise to the challenge once more.

Tenacity

As Kean Yew puts it in his video, "To show the world our tenacity and strength", he has since earned a world championship title and three BWF World Tour wins since the previous 2020 Tokyo Olympics. Now stronger physically and mentally, he is ready to make a big smash in Paris.

Watch "Shining Bright From Singapore to Paris" here. The individual athletes' video will be released in line with their respective event dates to drum up support in the community.

From 27 July to 12 August, customers can stay on top of the latest Olympic action and cheer Team Singapore athletes on with Mediacorp's coverage of the Olympic Games Paris 2024, available for free in HD on CAST and Singtel TV Ch21 – 26.

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