In the second quarter, domestic brands accounted for the top five sales of smart phones in China, with Xiaomi replacing Apple as the fifth in sales. Apple's market share in China is 14%, a 2 percentage point decrease from the same period last year.
Against the background of the accelerated rise of domestic brands, Apple fell out of the top five smart phone sales in China for the first time in four years in the second quarter. In the second quarter, according to data released by research institution Canalys on Thursday local time, despite Apple's price cuts on iPhone models, its market share in China still fell by 2 percentage points to 14% compared with the same period last year, and by 1% compared with the first quarter. Due to increasingly fierce competition, the continued low sales of Apple's iPhone in China offset the double-digit growth of its services sector, including the App Store, Apple Pay, and Apple TV+. Canalys data also showed that the top five smart phone sales in China in the second quarter were all local Chinese brands, namely Vivo, Oppo, Honor, Huawei, and Xiaomi. The report pointed out that Xiaomi's phone squeezed out Apple and became the fifth best-selling brand of phones in the second quarter due to the brand marketing effect of the launch of Xiaomi SU7 autos.
According to preliminary data cited by IDC, an international data company research institution, although China's smart phone shipments increased by 8.9% year-on-year to 71.6 million units in the second quarter (achieving growth for the third consecutive quarter as the market steadily recovers), Apple's shipments fell by 3.1%. IDC pointed out that Apple's overall market share in China is currently 13.6%, still higher than in 2020, when its market share in the third quarter of that year was 8.3%.
Due to increasingly fierce competition, the continued low sales of Apple's iPhone in China offset the double-digit growth of its services sector, including the App Store, Apple Pay, and Apple TV+. Apple is worth watching not only in key Chinese markets, but also in the wider global market. It's worth noting that last year Apple was still the third largest smart phone provider in the world in the second quarter, but this year it fell to sixth place with about 9.7 million units shipped. Research analyst Lucas Zhong from the institution said: "This is the first quarter in history that a domestic phone maker has occupied all five positions in the top five." Apple will release its second-quarter financial report next Thursday, and investors are watching for signs of a global surge in iPhone sales and progress in AI. In June of this year at Apple's annual developers' conference, the company launched the Apple Intelligence personal intelligence system and officially entered the AI era. Cook has recently expressed optimism in public occasions about the promotion of iPhone sales by AI next year. Bank of America Merrill Lynch reiterated its "buy" rating on Apple this month and expects iPhone to see a strong replacement wave driven by AI.
According to Canalys data, all of the top five smart phone sales in China in the second quarter were domestic Chinese brands, namely Vivo, Oppo, Honor, Huawei, and Xiaomi. The report pointed out that Xiaomi's phone squeezed out Apple and became the fifth best-selling brand of phones in the second quarter due to the brand marketing effect of the launch of Xiaomi SU7 autos.
Research analyst Lucas Zhong from the institution said: "This is the first quarter in history that a domestic phone maker has occupied all five positions in the top five."
This is the first quarter in history that a domestic phone maker has occupied all five positions in the top five.
According to preliminary data cited by IDC, an international data company research institution, although China's smart phone shipments increased by 8.9% year-on-year to 71.6 million units in the second quarter (achieving growth for the third consecutive quarter as the market steadily recovers), Apple's shipments fell by 3.1%.
IDC pointed out that Apple's overall market share in China is currently 13.6%, still higher than in 2020, when its market share in the third quarter of that year was 8.3%.
Apple is worth watching not only in key Chinese markets, but also in the wider global market.
It's worth noting that last year Apple was still the third largest smart phone provider in the world in the second quarter, but this year it fell to sixth place with about 9.7 million units shipped.
Apple will release its second-quarter financial report next Thursday, and investors are watching for signs of a global surge in iPhone sales and progress in AI.
In June of this year at Apple's annual developers' conference, the company launched the Apple Intelligence personal intelligence system and officially entered the AI era. Cook has recently expressed optimism in public occasions about the promotion of iPhone sales by AI next year.
Bank of America Merrill Lynch reiterated its "buy" rating on Apple this month and expects iPhone to see a strong replacement wave driven by AI.