Steve Jobs Once Consulted Bernard Arnault When Apple Was Opening Its First Retail Store: French Luxury Tycoon Says 'It Proved To Be A Fantastic Success. When At The Time Many Of His Competitors...Saying It Would Never Work.'
Steve Jobs Once Consulted Bernard Arnault When Apple Was Opening Its First Retail Store: French Luxury Tycoon Says 'It Proved To Be A Fantastic Success. When At The Time Many Of His Competitors...Saying It Would Never Work.'
French luxury mogul Bernard Arnault on Friday disclosed that the late Steve Jobs had once sought his counsel on the retail strategy for Apple (NASDAQ:AAPL), despite skepticism from industry rivals.
法国奢侈品大亨伯纳德·阿尔诺周五透露，即使受到行业竞争对手的怀疑，已故的史蒂夫·乔布斯曾向他咨询过苹果（纳斯达克：AAPL）的销售策略。
What Happened: While appearing on CNBC, Arnault reminisced about a conversation with Jobs when Apple was considering the launch of its first retail store. The late Apple co-founder intrigued by Arnault's success with the luxury brand Vuitton, sought his views on the venture.
发生了什么：Arnault在接受CNBC采访时回顾了他与乔布斯的谈话，当时苹果正在考虑开设其第一家零售店。已故的苹果联合创始人对阿诺的路易威登奢侈品牌的成功感到好奇，询问了他对这个创业公司的看法。
Arnault said that he suggested Jobs inaugurate the first Apple store at a prime location, hinting at emulating Vuitton's strategy. The first Apple store was launched in Tokyo, directly across a Vuitton outlet on Ginza, and it turned out to be a massive success.
Arnault表示，他建议乔布斯在主要位置开设第一家苹果店，暗示效仿路易威登的策略。第一家苹果店在东京开业，直接面对铜锣的一家路易威登专卖店，结果证明大获成功。
Arnault said that Michael Dell, the founder of Dell Technologies, had expressed reservations about Apple's direct retail strategy. "It proved to be a fantastic success. When, at the time, many of his competitors, I remember Dell, for instance, saying it would never work, these direct shops," he stated.
Arnault称，Dell Technologies创始人迈克尔·戴尔曾对苹果的直销策略表示担忧。他说：“这证明是一个巨大的成功。在当时，我的许多竞争对手，比如我记得戴尔，都说这不可能实现，直销店不可行。”
During their interaction, Jobs also acknowledged the durability of Arnault's products, contrasting it with the unpredictability of the tech industry's success over time.
在他们的交流中，乔布斯还承认了阿诺的产品的耐久性，并将其与技术行业成功的不可预测性进行了对比。
"He was very smart, obviously, and very creative also. But he told me, 'You know, I like your products. And you have an advantage on me.' I said, 'Well, which one?' 'I don't know if my iPod will still be successful in 10 years. But what I know is your Dom Perignon will be sold in a century,'" Arnault said.
阿诺说：“他显然非常聪明，也非常有创造力。但他告诉我：‘你知道，我喜欢你的产品。而你有一个优势比我更强。’我说：‘哪一个？’他说：‘我不知道我那个iPod在10年后是否仍将成功。但我知道你的Dom Perignon将在一个世纪内销售。’”
.@LVMH Chairman and CEO Bernard Arnault on speaking with Steve Jobs when Apple was thinking about opening its first retail store:
— Squawk Box (@SquawkCNBC) July 26, 2024
"It proved to be a fantastic success. When at the time many of his competitors, I remember [Michael] Dell for instance, saying it would never work." pic.twitter.com/Ex3ypFMmzq
@LVMH集团董事长兼首席执行官贝尔纳·阿诺在与史蒂夫·乔布斯交谈时，苹果正在考虑开设其第一家零售店。
——Squawk Box (@SquawkCNBC) 2024年7月26日
“这证明是一个巨大的成功。当时我的许多竞争对手，比如迈克尔（Michael）·戴尔，都说这不可能实现。" pic.twitter.com/Ex3ypFMmzq
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Why It Matters: Bernard Arnault's advice to Steve Jobs came from his extensive experience in the luxury retail sector. His success with Vuitton is a testament to his understanding of the retail landscape.
为什么重要：贝尔纳·阿诺对乔布斯的建议来自他在奢侈品零售领域的广泛经验。他在路易威登的成功证明了他对零售环境的了解。
The French luxury mogul currently has a net worth of $188 billion, making him the third wealthiest individual in the world, according to the Bloomberg Billionaire Index. However, Arnault's fortune has seen a significant drop recently.
这位法国奢侈品巨头目前拥有1880亿美元的净资产，是世界第三大富豪，据彭博亿万富翁指数统计。然而，阿诺的财富最近出现了显着下跌。
Earlier this week, it was reported that nearly half of Arnault's wealth is tied to his stake in LVMH-Moët Hennessy Louis Vuitton, which saw a nearly 5% decline in over-the-counter shares after earnings fell short of expectations.
本周早些时候，有报道称，阿诺的近一半财富与他在LVMH-Moët Hennessy Louis Vuitton的股权密切相关，此股票在业绩不如预期后OTC股票下跌近5%。
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