ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
Bridging the gap between theory and practice, the 'Global CMO Homecoming' will bring the best CMOs in the field to the brightest in the marketing classroom
弥合理论与实践之间的鸿沟，“全球首席营销官归来” 将把该领域最优秀的首席营销官带给营销课堂上最聪明的人
NEW YORK, July 29, 2024 /PRNewswire/ -- The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS today announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia. This initiative aims to bring Chief Marketing Officers to university campuses to share their insights and experiences with marketing students, preparing the next generation of marketing leaders.
纽约，2024年7月29日 /PRNewswire/--全球首席营销官成长委员会、全国广告商协会（ANA）和狮子会今天宣布启动 “全球首席营销官归来”，这是一项旨在弥合营销行业与学术界之间差距的合作计划。该计划旨在将首席营销官带到大学校园，与市场营销专业的学生分享他们的见解和经验，为下一代营销领导者做好准备。
In collaboration with the ANA Educational Foundation (AEF), 'Global CMO Homecoming' offers students the chance to learn from the best in the marketing field. This initiative will provide students with exposure to real-world advertising cases and invaluable insights from top CMOs. CMOs participating in the program will have the opportunity to connect with their alma mater or a school of their choice, showcasing their career successes, sharing their expertise with new talent, extending brand visibility for their company, and creating a pipeline of entry-level talent.
与全日空教育基金会（AEF）合作，“全球首席营销官返校” 为学生提供了向营销领域最佳人才学习的机会。该计划将让学生接触现实世界的广告案例和来自顶级首席营销官的宝贵见解。参与该计划的首席营销官将有机会与母校或他们选择的学校建立联系，展示自己的职业成功，与新人才分享他们的专业知识，扩大公司的品牌知名度，并建立入门级人才队伍。
With a mission of helping prepare the next generation of marketing leaders and enriching, attracting and retaining top talent, 'Global CMO Homecoming' will enhance professors' curricula, and build a bridge between the professor community and the marketing industry.
“Global CMO Homecoming” 的使命是帮助培养下一代营销领导者，充实、吸引和留住顶尖人才，将加强教授的课程，并在教授界和营销行业之间架起一座桥梁。
'Global CMO Homecoming' is led by Global CMO Growth Council "Talent and Marketing Organization" Working Team Co-Chairs Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, and Elizabeth Rutledge, Chief Marketing Officer at American Express.
“全球首席营销官归来” 由全球首席营销官增长委员会 “人才与营销组织” 工作组联席主席乐高集团首席产品和营销官朱莉娅·戈尔丁和美国运通首席营销官伊丽莎白·拉特利奇领导。
"It's all about getting CMOs and senior marketing leaders back to their schools and universities that they care for and love," said Rutledge. "It's such an exciting initiative for all of us because of our love of the craft, and to encourage the next generation of talent to have the same love that we do."
拉特利奇说：“这一切都是为了让首席营销官和高级营销负责人回到他们关心和喜爱的学校和大学。”“这对我们所有人来说都是一项非常激动人心的举措，因为我们热爱工艺，也是为了鼓励下一代人才拥有和我们一样的热爱。”
"This has proven to be so helpful– we get so much benefit from engaging with students, whether it's small or large groups– from hearing from them, from answering their questions, from getting closer to that generation," added Goldin, "and falling a bit more in love with the work that we do."
戈尔丁补充说：“事实证明，这非常有用，与学生互动，无论是小型还是大型团体，都能从听取他们的意见、回答他们的问题、拉近与那一代人的距离中获得很多好处，” 戈尔丁补充说，“更多地爱上我们所做的工作。”
The ANA Educational Foundation works with more than 4,000 professors and 110 university networks. During the fall 2024 semester, Global CMO Growth Council delegates will be matched with this extensive academic community. The AEF will promote the initiative through its network and match CMOs with professors for in-person or virtual visits.
全日空教育基金会与4,000多位教授和110所大学网络合作。在 2024 年秋季学期，全球首席营销官增长委员会的代表将与这个广泛的学术界配对。AEF将通过其网络推广该计划，并将首席营销官与教授配对，进行面对面或虚拟访问。
"Business leaders in most other industries are heavily involved with universities — from career development, curriculum and in the classrooms. It's encouraging to see leaders in our industry now stepping up en masse to inject real-world insights and experiences into the classrooms," said Nick Primola, Group EVP of the ANA Global CMO Growth Council. "We hope to use this as a springboard to boost momentum that will endure over time, with global reach."
“大多数其他行业的商界领袖都积极参与大学生活，包括职业发展、课程和课堂。令人鼓舞的是，我们行业的领导者现在集体加紧努力，将现实世界的见解和经验注入课堂。” 全日空全球首席营销官增长委员会集团执行副总裁尼克·普里莫拉说。“我们希望以此为跳板，增强势头，这种势头将随着时间的推移而持续下去，并具有全球影响力。”
To learn more about the ANA's initiatives or to participate in 'Global CMO Homecoming,' please visit .
要了解有关ANA举措的更多信息或参与 “全球首席营销官返校活动”，请访问。
ABOUT THE GLOBAL CMO GROWTH COUNCIL:
The Global CMO Growth Council is a partnership between ANA and Cannes LIONS and represents over 1,200 chief marketers worldwide. Chaired by Marc Pritchard, chief brand officer at Procter & Gamble, the leadership team includes 50 chief marketers from the world's top brands. Since its launch in 2018, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. It is a community of influential and distinguished marketing leaders addressing key issues facing CMOs, their companies, and all of the stakeholders they serve. Chief marketers hold a privileged responsibility to accelerate broad and bold initiatives that will lead to lasting benefits for their brands, their customers, and our global society.
关于全球首席营销官增长委员会：
全球首席营销官增长委员会是全日空和戛纳国际电影节之间的合作伙伴关系，代表全球1,200多名首席营销人员。该领导团队由宝洁公司首席品牌官马克·普里查德担任主席，包括来自世界顶级品牌的50名首席营销人员。自2018年成立以来，增长委员会已动员了全球成千上万的首席营销官和行业领导者，将营销转变为经济增长的力量和社会公益的力量。这是一个由有影响力和杰出的营销领导者组成的社区，旨在解决首席营销官、他们的公司以及他们所服务的所有利益相关者所面临的关键问题。首席营销人员肩负着特殊责任，要加快广泛而大胆的举措，为他们的品牌、客户和我们的全球社会带来持久的利益。
Media contact:
Rose Levy
[email protected]
(202) 262-1635
媒体联系人：
罗斯·利维
[电子邮件保护]
(202) 262-1635
SOURCE Global CMO Growth Council
来源：全球首席营销官增长委员会